Vacation Rental Marketing – Pushing Your Conversions Up

Vacation Rental Marketing – Pushing Your Conversions Up It’s a numbers game Today i’m talking about conversions and how to improve on them. As you know, Conversions = Enquiries / Bookings If you get one booking for every ten enquiries your conversion rate is ten percent. So, double your conversion rate and double your bookings. Now I can almost hear some of you saying “that’s easier said than done”. Well...
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Vacation Rental – Turning Low Season Into High Season – Part 3

Vacation Rental – Turning Low Season Into High Season – Part 3 Vacation rental owners often ask me “how can I get more bookings in low season?” The simple answer is REDUCE THE PRICE! Nearly all owners make the fundamental mistake of thinking, of pricing, in weekly terms, this is the wrong outlook. Professional owners do not think in weekly rent, they think in yearly income! There is a big...
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Vacation Rental Marketing – Pinterest And Video

Vacation Rental Marketing – Using Pinterest Part 3   Make your own infomercial in around an hour Hello again, Today i’m looking at Pinterest once more, but this time i’m looking at using it to stand out from the crowd by using video. If you missed the initial post on Pinterest you can read it here Raising interest with Pinterest If you missed my second post in the series you...
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Vacation Rental Marketing – Nailing More Bookings With Pinterest – Part two

Vacation Rental Marketing – Informing Web Visitors   Hello again, Today i’m looking at Pinterest again as some vacation rental owners wrote to me asking me to expand on my initial post Raising interest with Pinterest If you haven’t read that post then nip over there first, before you read this, to get an idea of what Pinterest is all about. Here’s todays thinking – Information rules Have you ever...
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Vacation Rental Owners Raise Interest With Pinterest

Vacation Rental Owners Raise Interest With Pinterest Are you using Pinterest to promote your vacation rental because you should be! For those that don’t know Pinterest it’s a virtual pin-board website where you can add, amongst other things, photographs. It’s also the hottest social media thing at the moment. More importantly the presentation is gorgeous. And as a bonus it’s fun and really easy to use. Better still it’s free....
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6 Reasons Why You Need A Vacation Rental Photography Makeover

6 Reasons Why You Need A Vacation Rental Photography Makeover – Right Now One of the greatest photographers of all time, Ansel Adams, said, “You don’t take a photograph, you make it.” And as I have mentioned before, there are only two types of vacation rental owner, takers and makers. Those that take bookings and those that make bookings. This all stems from making photographs, making good photographs, making better...
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Vacation Rentals – Turning Low Season Into High Season – Part Two

Vacation Rentals – Turning Low Season Into High Season – Part Two Walking away with extra low season bookings. This week we look at activities. Out of season activities of course. For those of you that don’t know, when I started in this business I had a listings company, marketing villas, cottages, farm houses, etc, in Algarve, southern Portugal. I was sole agent on the properties so the owners were...
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Vacation Rental Marketing and Esignatures

Another Top Vacation Rental Marketing Tip VR Marketing and Esignatures I tried to post this to a community.homeaway.com forum but it didn’t render the html so appeared as gobbledgook, so I thought it best to post it here as it displays as I intended. I recently changed the way in which I “sign” these articles and this has increased my followers on Twitter and my “likes” on Facebook. It looks...
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Vacation Rental Marketing and The 100% Rating System

Vacation rental marketing and The 100% Rating System Influence I have read all sorts of things regarding the vacation rental market, I have read various stories covering just about everything from boom to bust. The thing to bear in mind is that whether 2012 turns out to be a boom year, a bust year or, more likely, somewhere in between, vacation rental owners, like yourself, are in a position to...
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Vacation Rental Marketing and Christmas Turkeys.

Vacation rental marketing and christmas turkeys. Just a short note today, I would like to wish all vacation, villa, condo, cabin, cottage, holiday let and apartment rental owners  a DOUBLE seasons greetings. Firstly, here’s wishing you all a merry festive season (what’s left of it) and a happy new year. Secondly here’s wishing you a very successful and profitable booking season. No sooner than the christmas season is over the...
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