Does Your Vacation Rental Website Look This Good?

By Alan Egan of rentmoreweeks.com Does Your Vacation Rental Website Look This Good? When it comes to personal vacation rental websites, anything less than stella doesn’t really cut it any more. The days of second best are over. You can’t succeed in this over saturated marketplace with anything less than a first rate offering. A great vacation rental website should be the backbone of your VR business. It should be...
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Laughable Best Match Video From HomeAway

Laughable Best Match Video From HomeAway In my opinion this sort of sums up Homeaway  – A badly made video – badly trying to be funny (why?) – A multi billion dollar company, a five dollar video (oh look, Bob’s in the photocopier room, that’s just hilarious). Anyway, this video is meant to explain best match to owners and managers. Bob walks us through the 7 points of best match...
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Try This Danish Strategy to Increase Winter Vacation Rental Bookings

      By Mercedes Brennan  TRY THIS DANISH STRATEGY TO INCREASE WINTER VACATION RENTAL BOOKINGS When temperatures drop, the low to non-existent bookings season begins for many vacation rental properties. It’s winter and people like to stay at home and drink tea and putter. There are two approaches to this scenario: 1) You accept that bookings are thin and take a break from the short-term rental business. Or…. 2)...
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With Trips, AirBnB sets out its grandest plan yet

Image copyrightGETTY IMAGESImage captionBrian Chesky’s AirBnB has more than three million locations listed so far What started as literally an air bed on the floor in Brian Chesky’s apartment has blossomed into a service that has more than three million locations listed around the world. AirBnB, the site that lets you rent out your spare rooms, or indeed your entire home, to tourists, is one of Silicon Valley’s brightest start-ups...
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Vacation Rental Owners, Is Your Business On Facebook?

This week we welcome Jess Ashworth from Lodgify.com who joins us to share some social media insights (and a free ebook) regarding Facebook. Vacation rental owners, is your business on Facebook? If you answered no to the above question, you could be missing out big time when it comes to capturing and converting new guests. After reading this post, you’re going to start recognizing the undeniable importance of the world’s biggest...
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HOW TO BOOST YOUR INSTAGRAM ENGAGEMENT

HOW TO BOOST YOUR INSTAGRAM ENGAGEMENT Instagram is pretty darn hot right now. It’s growth throughout this year has been nothing short of astronomical; and that certainly hasn’t gone unnoticed by marketers. But growth, while a key signifier for the importance of a network as a marketing channel, does not necessarily make exposure any easier. On the contrary, with such an abundance of content brands have to compete for Instagram...
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VR Business – Rocking Facebook Live

  By vacation rental marketing expert, Karen Spencer Holiday Rental Business Rocking Facebook Live For a regular post of Facebook reach can be as low as 2%. One way to get more eyes on your post is to do a Facebook Live. Here’s how to rock a Facebook Live: 1) Don’t be scared – go for it! Pretend you’re talking to one person and that person’s your best friend, so...
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MailChimp for Vacation Rental Owners: Beginner’s Guide

MailChimp for Vacation Rental Owners: Beginner’s Guide Great article by our friend Jess Ashworth of Lodgify Though some people will try and convince you email marketing is a dying art, it still remains one of the most successful forms of online marketing when looking at ROI (return on investment). For vacation rental owners, email marketing can be the key to convincing previous guests to return to your home, or the...
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The Coming Airbnb Stock Debut — What Investors Need to Know

The Coming Airbnb Stock Debut — What Investors Need to Know Airbnb is now the fourth most valuable startup in the world, behind Uber. An IPO is very likely in the not-so-distant future, and it could be one of the biggest debuts in years. IMAGE SOURCE: AIRBNB Airbnb, the lodging and lifestyle service company that started in 2008, has been making a lot of headlines lately. This increasing interest is...
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Off To The Vacation Rental World Summit

We are off to Barcelona for The Vacation Rental World Summit that is taking place this coming weekend. We are leaving today so that we can get re-accustomed to tapas and sangria before the event. A sort of food and drink equivalent of altitude training 🙂 Joking apart, we are really looking forward to meeting up with friends, colleagues, readers and clients, it’s going to be a fab weekend. Hope you...
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Facebook Page Call-to-Action Buttons Get Big Update

We came across this and noticed a “get quote” button that could align well with vacation rental property pages… Some big changes are coming to call-to-action buttons on Facebook Pages, including new third-party and Messenger integrations, the social network announced. Facebook is also rolling out a new recommendation feature that could help more people discover your business Facebook. Here’s are three changes to Facebook and Pages that you need to know. New Facebook Call-to-Action...
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