Welcome The All-New Rent More Weeks
Hello and welcome to our new look, new purpose site.
Thanks for popping by.
Read on to see how you can save time and money by using our new site
You may be wondering why I decided to draw a line in the sand and change direction after 11 years of Rent More Weeks.
There are a number of reasons and I’ll outline them below.
When I created the site back in 2010 this was a very different business. Next to no one was offering holiday/vacation rental advice to owners and managers.
Really, there was only me, Heather Bayer and Matt Landau. That was it.
Over the following years, I posted articles 7 days a week covering everything from photography, security, marketing, furnishing, reviews, customer service, and much, much more.
I was the first to offer online courses for the sector. These included website creation, blog building, branding, content writing, etc.
Why start afresh?
So why would I decide to bomb 1,000’s of blog articles and many online courses and start afresh?
The primary reason is the EXPLOSION of sites that are now offering marketing advice in this sector.
To be frank, the vast amount of information being delivered to hospitality owners and managers is just straight up OVERWHELMING.
In fact, it’s become so overwhelming that it’s become counterproductive for nearly all who try to implement the advice being given.
I decided to take a step back, reevaluate the situation, diagnose the problems and come up with a workable solution that owners and managers could both cope with and benefit from.
That’s the premise of the new Rent More Weeks site that you are visiting today.
Let’s look back in time…
Back in 2004 when I started a rental and management business in Portugal my days consisted of a few things.
My partner dealt with front-of-house, client emails, bookings, and the day-to-day running of the properties.
We only advertised on Owners Direct and our own website.
I dealt with the creation, expansion, and maintenance of the website.
80% of my time was spent on SEO (search engine optimization) and content marketing in order to get the site to rank in Google.
There were few distractions.
After a year or so, the site ranked in the top 3 of Google’s search results for pretty much every search term that I targetted.
The website got a lot of traffic and converted that traffic into bookings
Back to the present day…
How things have changed?
Of course, we all still have the same client/property-side responsibilities. That’s not really changed that much.
And on the back end, we all still have a website to maintain, improve and expand.
Where things have gotten out of hand is the plethora of tasks that we are trying to juggle in order to market our properties and create direct bookings.
These include creating a Facebook page and posting to it on a regular basis. Joining and monitoring Facebook groups in order to advertise our properties. Joining and participating in owner/manager Facebook groups. Maybe running Facebook campaigns.
Then there’s Twitter, Instagram, Pinterest, Reddit, What’s App, TikTok, Quora, Linkedin, and who knows how many other platforms out there.
Then there are a dozen-plus podcasts a month all vying for a slice of your time.
There are SEO courses to be taken, channel manager packages to update, optimal pricing software to learn and so much more.
Not to mention webinars, wheelhouse sessions, live streams, and zoom calls, and in-person conferences to attend.
As I said, it’s overwhelming. There aren’t enough hours in the day.
The truth is, this job list isn’t going to get any shorter.
As new platforms come online you will be advised to market on them too.
This all leads to the dilution of your marketing efforts
Back in 1748, Benjamin Franklin wrote an essay entitled “Advice to a Young Tradesman” in which he coined the phrase, time is money.
We only have 3 ways of marketing,
We either spend time, or money, or both.
As most of us don’t have a bottomless bucket of money to allocate to our marketing, we fall back on using our time to, do what we can, to raise awareness of what we have to offer to the masses.
But we only have a finite amount of time and what’s become clear is that we aren’t doing any one particular job well because we are spreading ourselves too thinly across so many tasks/platforms/groups.
Let’s look at our goal
What’s YOUR goal?
When asked, “why are you marketing across so many platforms”? most owners/managers would reply “to get more direct bookings”.
That’s most owners and managers goal
But, you can only get direct bookings in one of three ways.
1. Bookings through your own website
2. Bookings through your email list and email campaigns (also collected through your website)
3. Bookings from repeat guests
So, if our goal is to get more direct bookings we need to spend all of our time working on these three factors.
Any other form of booking would be generated through a third-party platform that, by definition, makes it a third-party (non-direct) booking.
We certainly don’t want to rely on any third-party platform/s for our bookings because that’s when we lose control of our business.
Let’s look at social media
Before I downplay the value of social media marketing, I should put my hands up and say that I was the first person to promote the use of social media marketing for owners and managers in the hospitality sector.
This was 8 years ago and I encouraged people to change tack from property marketing to social marketing.
I urged owners to write about all aspects of a guest’s holiday/vacation as opposed to only promoting their property.
I taught people how to create content for their websites and how to share that content to their social platforms.
But, as with all things, this approach only works when adopted by the few. Once everybody does the same thing it becomes far more ineffective.
Take Facebook as an example…
As of 2021 Facebook accounts for 59% of all social media users.
1.84 billion users use it every day. 2.8 people use it every month
200 million small businesses are using its tools to promote what they have to offer
So, on the one hand, it makes sense to market on Facebook, as everybody’s on it.
But that’s exactly why it’s a waste of time – Because everybody’s on it.
The competition is enormous. Seriously enormous.
I’m not saying don’t have a Facebook presence but I am saying don’t spend your valuable time on a network that doesn’t give significant returns.
Be honest with yourselves here.
Monitor time spent v rewards gained. Could that time be spent more effectively?
All posts are created equal
But some are more equal than others.
Different social media platforms handle posts in different ways.
What you post to your Facebook company page disappears into the Facebook ether very quickly.
It’s only shown to a VERY small percentage of your fanbase.
Yes, it will appear on your page forever but very few will come across it that way.
It’s not searchable and Google doesn’t index it.
It’s pretty much the same with Twitter. Your Tweets are swamped by the Twitter firehose which spits out 350,000 Tweets per minute.
People can, and do, search via hashtags but post reach is limited and post-life is short.
Once again, Google doesn’t index Tweets.
The same applies to Instagram but as the platform is largely image-based this amounts to “thin Content” and is of little use in the short or long term.
Pinterest is a different animal as your posts are sorted into boards and they are searchable. They are also indexed by Google.
This makes your content have an everlasting post-life and the more that you add to the platform, the more you will build traffic back to your website.
When I was running Vacation Soup we focused on Pinterest and we were getting up to 250,000 monthly views and around 20 times the traffic to the website than through our various Facebook pages.
Saying that, we had a part-time member of staff working on that 3 hours a day, 5 days a week and I wouldn’t expect individual owners to do the same.
But, it is the only social media platform that gives long-term results.
Those boards still get 13,800 views a month and we still have over 3,000 followers even though we haven’t posted anything for over a year.
That wouldn’t happen with Facebook, Instagram or Twitter.
To summarize present-day social media marketing
Nearly all hospitality operators using Facebook, etc. are playing the digital equivalent of Pooh Sticks.
They spend their days throwing content into the stream (or gram, or firehose), only for it to float off and never be seen again.
I’m not sure that anyone has a strategy for this – Other than to keep throwing content into the stream for the sake of it.
Just because everyone else is throwing content at the stream.
The takeaway
The one word takeaway from this article is in the sentence above – STRATEGY
Rental owners and managers are running from pillar to post (or platform to platform to post) content that will bring little to no long-term benefit to their marketing efforts.
Instead of throwing your content in the stream only to see it float away, you should be throwing it onto your own land (website) where, over time, it will build into a big pile of content that people (and Google) will notice.
Instead of adopting, or continuing with, a time-consuming scattershot approach on other people’s platforms, take a strategic approach to improve your own shopfront.
After all, your website is the only place that you can get true direct bookings.
Where to now?
Over the coming weeks and months, I’ll be sharing a strategy that will improve your user experience and boost your SEO and search ranking for high-traffic terms.
It’s easy to understand and adopt and it takes less work than you spend on creating posts for social media.
I won’t be posting advice on any other subjects other than website improvements and content creation and strategy.
I’ll be sharing easy-to-follow advice that will result in more direct bookings.
I’ll be…
Looking at the best value hosting packages
Reviewing the best plugins
Detailing content strategies
Walking you through targetted traffic plans
Showing you how to speed up your site
Walking you through email campaigns
Sharing the best free online tools to use
And generally showing you how to pimp your site into a booking machine
I’m also going to make a new website template available.
This new site is super fast, uses core WordPress without a bloated page builder, and comes complete with all pages, image packs and navigation.
You only need to change images and text. More details later in September.
Sign up for our newsletter and say goodbye to the overwhelming workload that has become the norm for so many in this business.
Just use the form below to sign up.
I look forward to helping you get more direct bookings
Thank you, Alan. We have trusted you all this time and hope we both can benefit from this new project.
Thanks Greg
Good post. I learn something new and challenging on websites I stumbleupon on a daily basis. Its always interesting to read articles from other writers and practice something from other sites.
Artificial intelligence creates content for the site, no worse than a copywriter, you can also use it to write articles. 100% uniqueness :). Click Here:👉 https://stanford.io/3FXszd0
Free. Sign up to receive $100, Trade to receive $5500. Click Here:👉 https://millionairego.page.link/free
1
промокод 1хбет. Click Here:👉 http://www.newlcn.com/pages/news/promo_kod_1xbet_na_segodnya_pri_registracii.html
промокод 1хбет. Click Here:👉 http://www.newlcn.com/pages/news/promo_kod_1xbet_na_segodnya_pri_registracii.html
бесплатный секс чат онлайн Click Here:👉 https://rt.beautygocams.com/
promo code for 1xbet bangladesh Click Here:👉 https://www.lafp.org/includes/pages/1xbet-promo-code-1xbet-bonus.html
бонус код мелбет Click Here:👉 https://caravela.coffee/pages/promokod_melbet_pri_registracii_na_pervuy_depozit.html
Phone Number For Reservations:👉 http://rentry.co/9c7es
Ирригатор (также известен как оральный ирригатор, ирригатор полости рта или дентальная водяная нить) – это устройство, используемое для очистки полости рта. Оно представляет собой насадку с форсункой, которая использует воду или жидкость для очистки полости рта. Ирригаторы применяются для удаления зубного камня, бактерий и насадок из полости рта, а также для смягчения любых застывших остатков пищи и органических отходов. Ирригаторы применяются для профилактики и лечения различных патологий полости рта. Наиболее распространенные ирригаторы используются для удаления зубного камня, лечения десны, профилактики и лечения воспалений десен, а также для лечения пародонтита. Кроме того, ирригаторы используются для анестезии полости рта, а также для применения антибактериальных препаратов.. Click Here:👉 https://www.irrigator.ru/irrigatory-cat.html
This piece of writing will help the internet people for setting
up new blog or even a weblog from start to end. https://www.sheffieldstateuniversity.com/
I surprise how much effort you place to create any such great informative web site. https://www.hampdenstateuniversity.com/
ZkSync Free Airdrop Crypto: Your Guide to Free Coins in 2023, EARN MORE THAN $1000! https://youtu.be/PgOvNKmC80E
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
New Crypto Arbitrage Strategy | 20% profit in 10 minutes | Best P2P Cryptocurrency Trading Scheme +1200$ profit in 10 minutes https://cos.tv/videos/play/43784613877027840
Right here is the perfect website for anybody who wishes to find out about this topic. You know a whole lot its almost hard to argue with you (not that I personally would want toÖHaHa). You certainly put a new spin on a subject that has been written about for decades. Excellent stuff, just excellent!
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me? https://accounts.binance.com/ph/register-person?ref=GJY4VW8W
Your point of view caught my eye and was very interesting. Thanks. I have a question for you. https://accounts.binance.com/zh-TC/register?ref=PORL8W0Z
Your point of view caught my eye and was very interesting. Thanks. I have a question for you. https://accounts.binance.com/zh-TC/register-person?ref=VDVEQ78S
Everything is very open with a clear description of the issues. It was definitely informative. Your site is extremely helpful. Thanks for sharing!
The next time I read a blog, I hope that it does not disappoint me as much as this particular one. After all, Yes, it was my choice to read, nonetheless I truly thought you would probably have something helpful to talk about. All I hear is a bunch of whining about something that you could fix if you werent too busy looking for attention.
https://eco-holding.ru/images/pages/besplatnuy_promokod_pri_registracii.html 1xbet промокод
промокод 1xbet на сегодня бесплатно при регистрации https://www.naskaplaza.ru/bin/news/promokod_143.html
промокод при регистрации 1xbet на сегодня https://ksrk.ru/wp-includes/articles/besplatnuy_promokod_pri_registracii.html
Itís nearly impossible to find well-informed people for this topic, but you seem like you know what youíre talking about! Thanks
промокод на бонус 1xbet https://www.eltis.com/images/pgs/promokod_259.html
промокод MelBet на сегодня бесплатно при регистрации http://greenpes.com/includes/pages/promokod_melbet_pri_registracii_2020.html
рабочий промокод MelBet http://greenpes.com/includes/pages/promokod_melbet_pri_registracii_2020.html
What’s up, all the time i used to check weblog posts here early in the dawn, as i like to learn more and more.
Unquestionably believe that which you said. Your favorite justification seemed to be on the internet the easiest thing to be aware of.
I say to you, I definitely get irked while people consider worries that they plainly don’t
know about. You managed to hit the nail upon the top and defined
out the whole thing without having side effect ,
people could take a signal. Will likely be back
to get more. Thanks
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me? https://www.binance.com/it/register?ref=S5H7X3LP
To get a bonus of 150$, make any exchange in the Zeus Exchange using Promo code “CODE-2023-GO08”
To get a bonus of 150$, make any exchange in the Zeus Exchange using Promo code “CODE-2023-GO08”
промокод на 1хбет https://justinekeptcalmandwentvegan.com/wp-content/pages/code_promo_76.html
промокод 1хбет при регистрации на сегодня https://justinekeptcalmandwentvegan.com/wp-content/pages/code_promo_76.html
Your article gave me a lot of inspiration, I hope you can explain your point of view in more detail, because I have some doubts, thank you.
The 1xBet Promo Code Free guarantees up to 100% bonus. The number of promo codes issued is limited by the terms of the promotion. promo code for free bet in 1xbet After the promotion ends, it will be your turn to issue a new code. The codes are always published on our website as current and valid 1xbet promo codes.
Your article gave me a lot of inspiration, I hope you can explain your point of view in more detail, because I have some doubts, thank you.
Use the 1xBet promo code 2023 to get a VIP Sports Bonus. You will also receive a welcome bonus of €/$ 1950 and 150 free spins when you use this bonus code when registering at 1xbet Casino. 1 xbet promo code Thanks to the bonus every new player can increase their chances of winning and playing with bonus money.
1xBet promo code free can guarantee you the maximum bonus 100%, all other 1xbet codes do not give you such bonuses. The number of promo codes issued is limited by the terms of the promotion. how to ger 1xbet promo code After the expiration of the promotion, it is the turn to issue a new batch of codes, which are published on our website always up-to-date and working promo codes for 1xbet.
Your article gave me a lot of inspiration, I hope you can explain your point of view in more detail, because I have some doubts, thank you.
Hey there! I could have sworn I’ve been to this site before but after checking
through some of the post I realized it’s new to me. Anyways, I’m definitely delighted I found it and I’ll be book-marking and
checking back often!
Осенью мне очень нужен был [url=https://yaremont.ru/]ремонт квартир[/url], и я счастлив, что обратился на сайт yaremont.ru. Работу выполнили быстро и качественно, теперь я наслаждаюсь уютом своего дома.
Я просто обожаю просматривать раздел с led гирляндами на neoneon.ru. Они такие разнообразные и красочные! Мои вечеринки и праздники теперь всегда сопровождаются волшебством света благодаря этому сайту – [url=https://neoneon.ru/]купить неон[/url]
В момент, когда мне срочно понадобилось 7000 рублей, все-займы-тут.рф стал моим спасением. Все процедуры минимальны, а выбор МФО впечатляет. Теперь я знаю, где найти подробную и актуальную информацию о займах и с уверенностью могу рекомендовать этот сайт вам!
Капитальный ремонт Москва remont-siti.ru
Осуществляем ремонт любой сложности высшего качества в Москве и по Московской области. Компания СК СИТИ СТРОЙ имеет большой опыт стройки, составления дизайн-проекта, ремонта и рада оказать свои услуги на сайте remont-siti.ru прямо сейчас. Заходите на следующий интернет портал и изучайте детали.
По вопросу [url=https://remont-siti.ru/]бесплатный замер[/url] мы рады Вам помочь. Если Вам необходим ремонт в Вашей квартире, или в только что полученной, новой, то Вы попали по верному адресу. Реализуем все виды ремонта, от простого чернового, до разработки дизайн-проекта и выполнения работы под ключ. Работаем по всей Москве и области. На веб портале remont-siti.ru можно подсчитать прайс и длительность работы за 1 минуту. Введите запрашиваемые габариты: площадь квартиры, вид жилья, необходимая скорость работы, тип строительных работ и другие и смотрите тут же приблизительный ответ.
Сотрудничать с нашей компанией очень прибыльно, а также мы имеем череду преимуществ. Цена ремонта не поменяется после его реализации. Некоторые компании, начав ремонтные работы называют одну цифру, которая после проведения работ увеличивается в пару раз. С нами такого не будет. Мы предоставляем гарантию на все ремонтные работы 2 года и устраним все недостатки, если вдруг они окажутся, с большим удовольствием. Мы приступаем к работе без предоплаты, а оставшиеся стройматериалы выкупим у вас, чтобы не забивать Вашу квартиру ненужными вещами. Команда специалистов, которые имеют огромный опыт, регулярно проходят курсы повышения квалификации, чтобы знать все новые технологии ремонта.
Если Вы хотели найти [url=https://remont-siti.ru/]ремонт по фиксированной стоимости[/url] в сети интернет, то заходите на указанный сайт и отправляйте заявку. Наш специалист приедет к Вам и рассчитает стоимость запланированных работ. Цена зависит от сложности работы, отделочных материалов, нужного вида работ и стиля квартиры. На веб портале remont-siti.ru Вы сможете найти таблицы установленных цен на разные виды работ. А ещё много уже выполненных вариантов можно посмотреть в нашей галерее.
Найти нас можно по адресу: г. Москва, ул. Новослободская, д. 20, к. 27, оф. 6. График работы с 9:00 до 21:00. Звоните по контактному телефону +7(495)153-60-54 и задавайте любые возникшие вопросы.
Наступила зима, и я осознал, что моя старая зимняя одежда уже не справляется со своими функциями. На улице было холодно, и мне срочно понадобилось 15000 рублей на новый пуховик. Я просмотрел различные форумы и социальные сети, но деньги нужны были сразу. Тогда я нашел все-займы-тут.рф, где получил [url=https://все-займы-тут.рф/]займ на карту без отказа[/url]. Я купил теплую одежду и больше не мёрз. Этот сайт стал для меня настоящим спасением!
Индивидуальные русские парные в Москве termburg.ru
Предлагаем Вашему вниманию лучшее пространство для отдыха с родными и друзьями, расслабления и восстановления сил — термальный центр Термбург. Реализуем отдых для взрослых и детей по невысоким ценам в разнообразных саунах, бане, бассейне с множеством услуг. Мы чтим славянские корни, историю и традиции и с радостью обмениваемся с нашими посетителями ими. Ваш отдых будет не только расслабляющим, но и очень интересным. На сайте termburg.ru Вы найдете много полезной информации.
По запросу [url=https://termburg.ru/]индивидуальные парные групповые[/url] заходите на указанный веб портал. Более 10 разных парных, освежающий бассейн, терраса с купелями с выдающимся видом на парк и многое другое ожидает Вас в нашем центре. У нас Вы можете посетить как массовые парения, так и персональные, подобрав услугу из нашего списка. Переходите в галерею и посмотрите как выглядят наши сауны и парные. А также прочтите отзывы от наших посетителей или напишите собственный после посещения.
На сайте termburg.ru Вы сможете сразу записаться к нам на посещение. Либо звоните по контактному номеру телефона +7(909)167-47-46 по графику – понедельник-воскресенье, с 9:00 до 23:00. Находимся по адресу: Москва, ул. Гурьянова, д. 30, 2 этаж. Также загляните в наш прайс-лист, где указаны цены на все услуги. Это: бани-бочки, мультикаменная баня, песчаная сауна, сауна с гималайской солью, финская парная и многие другие. А также большое количество дополнительных услуг: солевой скраб, ягодный пилинг, «Пенный Термлин», парение на дубовых вениках, авторское парение “Снеговик”, термо-медовое парение, пилинг всего тела рыбками.
Оформить бронь на [url=https://termburg.ru/]индивидуальные парные[/url] возможно прямо сегодня по указанному телефону. Либо оформите заявку на онлайн ресурсе termburg.ru и мы будем счастливы принять Вас в комплексе. Ответим на все оставшиеся вопросы по поводу посещения, дадим рекомендации и советы для отличного отдыха. Отдых для всей семьи в приятной атмосфере, ничего не может быть прекрасней.
I just could not depart your web site prior to suggesting that I really loved the usual info an individual supply in your visitors? Is gonna be back regularly to check up on new posts.
Non-KYC cryptocurrency exchange https://medium.com/@antoncool/non-kyc-cryptocurrency-exchange-november-2023-26792ad006f7
Non-KYC cryptocurrency exchange https://medium.com/@antoncool/non-kyc-cryptocurrency-exchange-november-2023-26792ad006f7
Build and manage your DAO using the fastest-growing, safest, and most convenient solution on the market. https://xdao.pages.dev
В нынешних экономических условиях, когда срочная финансовая помощь может потребоваться в любой момент, услуга [url=https://credit-world.ru/]займа на карту без отказов[/url] становится настоящим спасением. Этот вид займа позволяет получить необходимые средства в короткие сроки, обеспечивая при этом минимум требований и быстрое решение по заявке.
Представьте себе уютный вечер, когда вы решаете [url=https://doramaclub.tv/]смотреть дорамы онлайн с русской озвучкой[/url]. На экране оживают истории, полные нежности, драматизма и интриг. Русская озвучка добавляет удобства и позволяет полностью сосредоточиться на сюжете, не отвлекаясь на чтение субтитров. Это как мост между культурами, позволяющий вам погрузиться в мир дорам, не выходя из дома.
This can be annoying when your relationships are disrupted and her phone cannot be tracked. Now you can easily perform this activity with the help of a spy app. These monitoring applications are very effective and reliable and can determine whether your wife is cheating you.
Monitor phone from anywhere and see what’s happening on target phone. You will be able to monitor and store call logs, messages, social activities , images , videos, whatsapp and more. Real-time monitoring of phones, No technical knowledge is required, no root is required.
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.