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Vacation Rental Marketing – The Ultimate Blogging Guide
Part 2

Vacation Rental Marketing - The Ultimate Blogging Guide - Question

Why blog

Vacation rental marketing – Why start blogging?

We are going to be brutally honest here as there is no point in beating around the bush.
You need to create a blog because no matter what your vacation rental property is like it just isn’t that interesting to either potential guests or Google.
It doesn’t matter if your property is an uber luxury, beachfront property in the Caribbean or a rustic off grid cottage no one ever decides to go on vacation because of a rental property.

People go on vacation because of the destination. If I decide to take my vacation in Florida that decision is based on what Florida has to offer. This goes for every holiday destination. Only after this decision is made do I look for accommodation.

So one of the reasons for blogging is to tell people all about your location.
You can’t blog about your property (at least not for long) as you would quickly run out of things to blog about.

Secondly, static, build them and leave them, property websites do not interest Google or any of the other search engines. Think of your VR property website as a book. You launch it and Google reads (crawls) it to see what you have to say. Job done. Google has no interest in coming back to read the same book over and over again so we need to add pages or posts on a regular basis to keep the search engines interested.
This goes for real people (potential guests) too!

That’s why we need to start blogging.

See more of our Vacation rental marketing – The ultimate blogging guide here

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