Home » Archive by category "Vacation rental marketing posts" (Page 4)

Listing With Homeaway – Are You Seeing Double?

  By Alan Egan Listings V Properties – What are the real numbers? Part 2 Homeway Duplication – It Gets Worse Last week we wrote about duplicated listings on Homeaway (http://rentmoreweeks.com/2015/11/18/homeaway-are-63-of-listings-duplicates/) and how this was showing up as a huge inconsistency in listings v properties on the site. This week we look a little deeper into the situation, look at the cause and paint an even darker picture regarding overall...
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Homeaway – Are 63% Of Listings Duplicates?

  By Alan Egan Listings V Properties – What are the real numbers? Homeaway – Are 63% Of Listings Duplicates? Here’s a question or two for the people at Homeaway. I live on a small island in the Baltic sea. It’s called Bornholm, it’s part of Denmark. If I go onto Homeaway.com and search Bornholm I’m presented with a list of 878 properties. That seems about right. But if I...
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Homeaway – What A Classic – Let’s Get Back To Basics

  By Alan Egan Do you want to decrease your vacation rental marketing spend? Well of course you do. Here’s how… [pullquote align=”full” cite=”” link=”” color=”” class=”” size=””]When your Homeaway subscription comes up for renewal – Renew at the basic ‘classic’ level.[/pullquote] Currently this costs $399 – A whopping $900 less than a ‘platinum’ listing. Why am I suggesting this?… Well according to Homeaway’s subscriptions page “Subscription levels determine the...
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Airbnb Throw NYC Owners With More Than 1 Property Off Of Site

Airbnb – What’s going on?       By Alan Egan Airbnb Throw NYC Owners With More Than 1 Property Off Of Site I’m hearing reports that as of last week Airbnb are removing property listings in New York City if owners have more than one listing. Here’s what’s happening, On Tuesday afternoon I got a call from a woman saying they were closing my account forever. She said they’d honor my reservations...
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Homeaway’s Coming Changes – Read The Latest Proposals

  By Alan Egan Here are some notes / thoughts taken by an attendee at the Homeaway Summit in Austin, Texas on Friday My initial brief thoughts are in red. The Masked Managers thoughts are in green – His comments are in capitals because that’s the way he annotated them. I think that you can see he’s very angry about some of these changes [I removed quite a lot of swearing]....
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Five Key Elements To Successful Real Estate Management for your Vacation Rental

 By Maria Rekrut – Vacation rental expert Good management will make the difference between your real estate vacation  business making a profit or loss. Finding the missing pieces in your employee engagement effort will increase your bottom profit line. It’s not about providing motivation, it’s about providing good management. Vacation rentals aren’t always busy so the money you make in your high season will have to cover your business expenses for...
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Homeaway Adsense Makes No Sense Other Than Nonsense

  By Alan Egan I was looking at Homeaway’s website the other day when I happened to notice something very strange. This 3 minute video shows what I saw far better than I can describe. All I have to say is that this is costing you bookings. Simple as that. I can only describe this as one of the strangest marketing strategies (if you can call it that) that I...
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Homeaway Throw Your Featured Listings Into BIN

  By Alan Egan Homeaway have just announced that they are scrapping their above the fold “featured listing” option as part of their subscription packages. [pullquote align=”full” cite=”” link=”” color=”” class=”” size=””]The featured properties area will instead show, wait for it… pay per booking listings (10% commission) and online booking-enabled properties (BIN).[/pullquote]  So, in other words, if you are paying for any subscription from classic to platinum, your property will now...
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Vacation Rentals – The Game Changing Results Of Social Marketing

Want to know a secret?  Watch the ‘sneak peak’ video below. It’s a short clip from my keynote presentation for the upcoming Vacation Rental World Summit (November 6th – 8th). The online VR event of the year. In the session I’m demonstrating how social marketing is redefining the vacation rental industry. I’m not talking about marketing on social media… As we all know that doesn’t work. That’s just plain anti social. This is...
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Airbnb Rule Change – A Full Refund Up To 5 Days Prior To Arrival.

Airbnb – Brewing up a strict storm… By Alan Egan UPDATE [pullquote align=”full” cite=”” link=”” color=”” class=”” size=””]I have heard back from Airbnb and they inform me that this was just a ‘test’. Only 50% of site visitors could see this, in selected areas only. They tell me that the test is now over.   Some owners and managers have written to me to say that their cancellation policies changed overnight...
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