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Archive by category "Vacation rental marketing posts" (Page 2)
Owners and Managers Report Drop-off in HomeAway Bookings and Inquiries “I have seen a 75% drop in page views over last year.” “I have a calendar that is WIDE OPEN. for the first time ever.” “Has anyone else experienced such a low rental season?” “My page views and inquiries are down 75% and 50% respectively over last year.” “There has been a considerable drop in inquiries since it started at...
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May 4, 2016 Alan Egan
Shared By Alan Egan Given the fact that 62% content marketing professionals take website traffic as a measure of their success and 39% hold the opinion that SEO ranking of their content marketing is crucial, will you still take content marketing lightly? If the above facts have prompted you to take some action to market your content seriously, then the first step to take is to master the technique of...
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April 22, 2016 Alan Egan
By Alan Egan Want more bookings? Of course you do. What if I told you that as a vacation rental owner or manager you are selling the wrong thing in the wrong way? What would you say to that? Well read on and see how you can easily double bookings… Marketing is evolving. It’s constantly morphing through technology, platforms and more modern, conceptual thinking but if you look at vacation...
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April 13, 2016 Alan Egan
Social Media Tricks How many social tricks do you have up your sleeve? One, two, maybe three? Well how about the entire magician’s manual at your fingertips. You might think you know every trick in the book – think again. For ultimate social media success, there are certain tricks and secrets that even the savvy can’t afford to miss out on. Be sure to note the following and use them...
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April 10, 2016 Alan Egan
Rentivo are raising £500,000 to power the rental revolution I’ve been working with Rentivo for some time as they really are reshaping the way in which the vacation rental business evolves. In this business there are good guys and bad guys and Richard Vaughton and his team sit atop of the good guy list. They want you to have a chance to be part of it, helping shape the direction of...
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April 8, 2016 Alan Egan
By Alan Egan As many of you know, I live on a farm and early yesterday morning I was standing on the terrace looking out over the fields watching half a dozen March Hares jumping up and down, chasing each other and running around in circles. Mad March Hares. You have to laugh. But in many ways they remind me of many vacation rental owners and managers....
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April 1, 2016 Alan Egan
By Alan Egan Vacation rental players – A cast of millions There are all sorts of characters in the vacation rental business. Owners, managers, agents. All sorts. Literally millions of them. All of these individuals fit into one of 3 basic types, each type has an over riding trait and this is reflected in their marketing persona. Where are you playing your part? Act one – Group...
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March 29, 2016 Alan Egan
By Mercedes Brennan Vacation Rental Bedding – Only The Chicest Survive It’s March and it’s that time of year when I start searching for summer vacation rentals for my family. This summer we are going to coastal Maine, a place I have never been before. I’ve done some research and know basically in what areas we want to stay. I’m a vacation rental interior designer so not...
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March 28, 2016 Mercedes Brennan
By Alan Egan Another Holiday Rental Owners Website Goes Live Congratulations to Sue and Frutos of CasaTagomago.com, they are the latest owners to go live with their (fully responsive) new website after completing the bookingsplus4g.com WordPress for vacation rental owners course. What a lovely site they have created. Here’s a short video showing some of the pages Have a look around the site to see what’s possible...
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March 24, 2016 Alan Egan
Expedia on Homeway traveler fee: “We like what we see.” In yesterday’s meeting with investors, Expedia took time to provide an update on activities related to their recent purchase of HomeAway. Expedia CFO Mark Okerstrom described the growth opportunities for HomeAway in two pieces, secondary homes and primary homes in urban markets. Okerstrom also laid out a two phase plan to increase revenue for HomeAway which included 1) take what HomeAway already has,...
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March 19, 2016 Alan Egan
