Home » Posts tagged "villa rental marketing" (Page 2)

Discounting Unrented Weeks. Smart Way to Maximise Occupancy? Or Invitation For Bad Tenants?

We asked Kevin Riedel, Discounting unrented weeks. Smart way to maximise occupancy? Or invitation for bad tenants? Here’s Kevin’s take on this – It happens to everyone. Despite your best marketing efforts, you get a week during a peak time that just won’t sell.  As the date gets closer, you have to decide what to do. To reduce or not to reduce, that is the question. Yeah, I just got a...
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Holiday Home Owners and Footprints – How Many Are You Leaving?

Part one – Watch where you step.  Anywhere on the web (listing site, webpage, blog article, social media post, photo, tweet, etc.) that leads back to, or mentions, your holiday rental property is a digital footprint or a touch point. If you are reading this online you are standing in one of my footprints. Each listings company that you advertise with leaves around 6 or so footprints leading to your property....
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Niche Marketing – No Thanks – I’d Rather Go Fishing

I was inspired to write this post because I just read an article on vacation rentals and niche marketing and it said that “as a strategy, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond.” That lead me to thinking “why would anybody want to be constrained by a small pond?” – “why not aspire to be...
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Holiday Rental Marketing – The Insiders Guide Is Dead

The insiders guide is dead The insiders guide is dead! Yep – Dead as a Dodo. There are three reasons for this; Insiders guides are not at all guest friendly Google finds insiders guides boring Insiders guides are out of date as soon as they’re published Don’t misunderstand me. I was one of the first to publish an in depth local guide as part of my website. I advised others to do...
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Holiday Rental Marketing In 2014 – The Good And The Bad

Holiday Rental Marketing In 2014 – The Good And The Bad First off  –  Here’s wishing you all a happy new year. We’re starting off the new year with a bit of a special. A special guest in fact –  Jay William (below) of villamarketers.com. Jay  is the author of the famous book “Vacation Rental Marketing, Secrets No One Will Tell You”.  He is a vacation rental marketing guru and a...
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A Tale Of Two Rentals.

Once upon a time there were two identical holiday rentals, rental past and rental future. These two properties stood, side by side, in a clearing in a forest. If you wanted to find these rentals you had to find your way through the forest. Many people visited the forest and some wanted a place to stay. The thing was, a “really big” giant lived in the forest and this giant...
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