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Vacation Rentals – A Booking Boosting Masterclass

By Alan Egan Want more bookings? Of course you do. What if I told you that as a vacation rental owner or manager you are selling the wrong thing in the wrong way? What would you say to that? Well read on and see how you can easily double bookings… Marketing is evolving. It’s constantly morphing through technology, platforms and more modern, conceptual thinking but if you look at vacation...
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Vacation Rental Photography | Professionals v Owners

By Rohinita Charan of Panaviz Vacation Rental Photography Professionals v Owners This week we start a series of occasional articles by Rohinita of Panaviz that highlight the difference between professionally taken photos and those taken by owners. In my view Panaviz are the best hotel, resort, vacation rental & real estate photographers in the business – We can all learn a lot from them. These articles don’t need words to highlight the...
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Vacation Rental Photography | Photo Of The Week

By Tyann Marcink Vacation Rental Photography Photo of the week One doesn’t always need to use a wide-angle lens to get the entire room in a single image. Sometimes the vertical layout is best to showcase a portion of a room, helping to narrow our focus in a photo. What I like about this photo: The white chair angled out from the table just a bit invites me to come...
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Vacation Rental Photography | Photo Of The Week

By Tyann Marcink I couldn’t pass up the chance to highlight this week’s Perseid Meteor Shower. Did you go outside in the middle of the night, lie down and stare at the wonders of the sky? It is truly amazing to see the meteors streak across the sky. If your vacation rental is in an area with little to no light pollution, you should be featuring night sky photos to...
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Vacation Rental Photography | Photo Of The Week

By Tyann Marcink One of the key challenges for your vacation rental marketing images is being able to transport a guest from their laptop/tablet/smartphone at home to a getaway at your property. Your images need to get a guest to not just think, but to say out loud, “I want to be THERE.” What I like about this photo: It’s a unique perspective on what could be an average beach...
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Vacation Rental Photography | Photo Of The Week

By Tyann Marcink The simplicity, the clean lines, and the pops of red in this living room caught my attention quickly. The small items grouped together and strategically placed throughout the room work well at giving this photo a lot of interest without being overwhelming. What I like about this photo: There may be many small items in the room, but it is not cluttered. The room is filled with...
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Vacation Rental Photography | Photo Of The Week

By Tyann Marcink Here fishy, fishy, fishy! Not every photo marketing your vacation rental property has to be a wide angle shot, showing as much as possible. Detail shots draw the traveler closer, engaging their senses. What I like about this photo: The colorful fish are eye catching. It focuses on a local activity that I could enjoy myself while staying at the property. It hits my sense of taste…I...
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Vacation Rental Photography | Photo Of The Week

By Tyann Marcink People travel for experiences. Maybe they want a new experience to get away from the humdrum of life, or they want to recreate an experience they have had previously. Are you highlighting the possibilities of experiences in your area? You should. What I like about this photo: It highlights an experience – fishing on Lake Michigan. Gorgeous colors as the sun sets. The simple silhouette of the...
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Vacation Rental Photography Tips | Pimp Your Poolside Photos

By Alan Egan Poolside again this week… Someone has to do it. Here is a super easy pro tip that turns your outdoor photos into eye catching, competition killer, bookings winners. Top tips A towel on a lounger here, a couple of drinks there and your images send a much more powerful “VACATION ” message. Micro stage your poolside shots to look as if someone was lounging by the pool and...
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Vacation Rental Photography | Photo Of The Week

By Tyann Marcink Sparkling glassware and cheery wildflowers grace this dining table set for a family meal. Simple staging like setting the table and adding local flowers or another beautiful centerpiece adds more interest versus a clear table. What I like about this photo: The shallow depth of field puts the focus on the immediate seat and the flowers. The angle of the photo, coming from the corner instead of...
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