Home » Posts tagged "Holiday rentals"

Holiday Rentals – Why Conversion Rates Matter

Not all websites are created equal. Some look better than others. But what’s really important is how well they work. What is conversion rate? Imagine a shop… On a nice sunny Saturday, 100 people come into the shop throughout the day. As you would expect, not everyone buys something. But 5 people do. The shop’s conversion rate would be 5%, because 5 out of 100 people bought something. That’s basically...
Continue reading »

Holiday Rental Business – 4 Figures You Should Know

To run a successful holiday rental business you don’t need to be a financial wizard but you do need to have certain financial information at your fingertips. Occupancy Rates Often over looked , but occupancy rates are a helpful business building tool. You can use this data to make informed marketing decisons and look for trends within your business. For accuracy, ensure you include any days the property was closed...
Continue reading »

Vacation Rental Marketing – Taking The S & M Out Of Social Media

I thought that we would spice up this article by talking about a bit of sadomasochism. Now as I’m sure you know S &M involves a fair amount of pain and humiliation – You could well say the same for another form of S and M – Social Media, especially Social Media marketing. So I thought that I would share a little of my pain (and humiliation) with you.
Continue reading »

Fight Night – The Battle For Beds

There have been a lot of news stories recently concerning hotels, vacation rentals and the battle to fill beds. I’m not sure if the hotel industry is complaining about a decline in occupancy or an increase in competition but these stories got me thinking.  
Continue reading »

Holiday Rental Marketing and Instagram – Part Two

How would you use Instagram for holiday rental marketing purposes? Here’s the second part of Kevin’s insight. Kevin Riedel of Unrents.com joins us again this week  In part one Kevin told us how to gain access to the Instagrammer’s that matter to us. This week he shows us what sort of photos work best for marketing your holiday rental.
Continue reading »

A Tale Of Two Rentals.

Once upon a time there were two identical holiday rentals, rental past and rental future. These two properties stood, side by side, in a clearing in a forest. If you wanted to find these rentals you had to find your way through the forest. Many people visited the forest and some wanted a place to stay. The thing was, a “really big” giant lived in the forest and this giant...
Continue reading »