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VR Business – Rocking Facebook Live

  By vacation rental marketing expert, Karen Spencer Holiday Rental Business Rocking Facebook Live For a regular post of Facebook reach can be as low as 2%. One way to get more eyes on your post is to do a Facebook Live. Here’s how to rock a Facebook Live: 1) Don’t be scared – go for it! Pretend you’re talking to one person and that person’s your best friend, so...
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VR Business – 3 of the best social media scheduling tools

  By vacation rental marketing expert, Karen Spencer Holiday Rental Business 3 of the best social media scheduling tools Social media is time drain so help manage your time by using scheduling tools. Here are my top 3 social media scheduling tools. Facebook – schedule directly into Facebook itself. Although other tools schedule to Facebook, scheduling directly is the best way to get the highest reach for each post. Plus...
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VR Business – What’s your mindset?

  By vacation rental marketing expert, Karen Spencer Holiday Rental Business What’s your mindset? Holiday home owner mindset is you; more specifically your way of thinking, your opinion, your attitudes, your beliefs, your goals, your dreams. It’s what drives you and therefore what drives the success of your holiday rental business. To make your holiday rental a success you need to develop: a business owner mindset Where every decision you...
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VR Business – 3 Ways to advertise your holiday rental for free

  By vacation rental marketing expert, Karen Spencer Holiday Rental Business 3 Ways to advertise your holiday rental for free 1) Social Media To get results from social media you need to show up regularly. You don’t have to be on every social media platform going (there’s far too many). Instead choose 2-3 to do well. Be persistent and the results will come. Talk about your area and what there’s...
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VR Business – Competition. What Competition?

  By vacation rental marketing expert, Karen Spencer Holiday Rental Business Competition. What Competition? Constantly spending time and energy comparing yourself to the “competition” serves no purpose. In fact it can have a negative effect on your holiday rental business. We’ve all experienced it – that familiar sinking feeling that drains you of energy and side tracks you, wasting valuable business building time. So stop comparing yourself right now! Instead...
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VR Business – 5 Tips For Excellent Customer Service

  By vacation rental marketing expert, Karen Spencer Holiday Rental Business 5 Tips for excellent customer service Always get back to guests. Even if you can’t help them and your holiday rental is full for those dates, always respond. You never know when they may want to come to your area again. Personalise it – Use their first name if you know it and reference any personal details, for example...
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VR Business – Who Wants A Full Booking Calendar?

  By vacation rental marketing expert, Karen Spencer Holiday Rental Business Who wants a full booking calendar? Me, me, me I hear you shout. But do you really? Surely what you really mean is that you want is to earn more from your holiday rental? Having a full calendar, if it’s full of low value bookings isn’t the way to do this. We can all achieve 100% occupancy and a...
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VR Business – Changeover Systems

  By vacation rental marketing expert, Karen Spencer Holiday Rental Business Changeover Systems Although changeover days happen regularly, rarely are any two the same. There’s usually some problem that you’re faced with. So you need streamlined systems in place to handle the routine, to free up time for you or your housekeeper to deal with those issues that you could not plan for. Create your own regular systems for: 1)...
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BOOST YOUR VR BUSINESS – Look After Your Email Marketing List

  By vacation rental marketing expert, Karen Spencer Holiday Rental Business Look after your email marketing list If you don’t use email marketing in your holiday rental marketing mix, then you are missing a trick. This is your chance to get in front of past and future guests, with their permission and I suggest you start building one right now! But having a list is not enough. To make it...
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BOOST YOUR BUSINESS – Get More Bookings With My Little Styling Tweaks

  By vacation rental marketing expert, Karen Spencer Holiday Rental Business BOOST YOUR BUSINESS – Get More Bookings With My Little Styling Tweaks Do you want to be shown the secrets to creating swoon worthy spaces?  Secrets at the heart of interior design, some of which won’t cost you a single penny. Do you know that having a beautifully presented holiday home will make you stand out from the competition,...
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