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Vacation Rental Marketing Like A Boss

We have entered a new era of vacation rental marketing and here we look at two case studies that clearly demonstrate the power of the new. To Recap Back in February 2014 we started a new form of vacation rental marketing which revolved around an innovative form of social marketing within social media. Around 7 months later I published some pretty staggering statistics regarding just 10 of the VR owners...
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Social Media Saturday

Vacation Rental Marketing – The trouble with social media… I am pleased to announce that I have started writing about vacation rental marketing for the VRMA (The Vacation Rental Managers Association) and I thought that I would share the first article here as this social media thinking applies to individual owners as well as managers. Here it is… How many times have you heard other vacation rental managers bemoan social...
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Please Stop Telling Me About Your Rental

An updated case study that will blow you away Let’s talk about Amy Amy owns The Cottage At Where Water Falls. She’s fairly new to the VR world. She owns and operates her vacation cottage in Loma Mar, California. The house was built by her grandfather – so it’s very special to her and her family. Amy started following our bookingsplus4g system in mid April last year after hearing my...
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Vacation Rental Marketing – Taking The S & M Out Of Social Media

I thought that we would spice up this article by talking about a bit of sadomasochism. Now as I’m sure you know S &M involves a fair amount of pain and humiliation – You could well say the same for another form of S and M – Social Media, especially Social Media marketing. So I thought that I would share a little of my pain (and humiliation) with you.
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A Tale Of Two Rentals.

Once upon a time there were two identical holiday rentals, rental past and rental future. These two properties stood, side by side, in a clearing in a forest. If you wanted to find these rentals you had to find your way through the forest. Many people visited the forest and some wanted a place to stay. The thing was, a “really big” giant lived in the forest and this giant...
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Vacation Rental Owners Should Be Selling Dreams

Dream Merchants, Selling Dreams And Dream Selling   Advice for vacation rental owners I’m not sure if you noticed a recent report from Google that identified the 5 stages of travel http://www.thinkwithgoogle.com/insights/featured/five-stages-of-travel/ The 5 stages of travel are, according to Google, 1.  Dreaming 2.  Planning 3.  Booking 4.  Experiencing 5.  Sharing Vacation rental owners and owners of villas, holiday homes, cottages, cabins, condo’s, etc. are all in the travel business...
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