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Vacation Rentals – The Game Changing Results Of Social Marketing

Want to know a secret?  Watch the ‘sneak peak’ video below. It’s a short clip from my keynote presentation for the upcoming Vacation Rental World Summit (November 6th – 8th). The online VR event of the year. In the session I’m demonstrating how social marketing is redefining the vacation rental industry. I’m not talking about marketing on social media… As we all know that doesn’t work. That’s just plain anti social. This is...
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Vacation Rental Marketing – Guiding Stars

Let me give you some guidance… Here at Rent More Weeks we have spent the last two years developing new ways of marketing vacation rentals. Up until we started these experiments there was pretty much only one type of advertising when it came to promoting a holiday property. People advertise their property. That’s it. That’s all they do. The funny thing is that that concept is fundementally flawed because people don’t...
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Vacation Rental Marketing – Taking The S & M Out Of Social Media

I thought that we would spice up this article by talking about a bit of sadomasochism. Now as I’m sure you know S &M involves a fair amount of pain and humiliation – You could well say the same for another form of S and M – Social Media, especially Social Media marketing. So I thought that I would share a little of my pain (and humiliation) with you.
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Niche Marketing – No Thanks – I’d Rather Go Fishing

I was inspired to write this post because I just read an article on vacation rentals and niche marketing and it said that “as a strategy, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond.” That lead me to thinking “why would anybody want to be constrained by a small pond?” – “why not aspire to be...
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Holiday Rental Marketing – The Insiders Guide Is Dead

The insiders guide is dead The insiders guide is dead! Yep – Dead as a Dodo. There are three reasons for this; Insiders guides are not at all guest friendly Google finds insiders guides boring Insiders guides are out of date as soon as they’re published Don’t misunderstand me. I was one of the first to publish an in depth local guide as part of my website. I advised others to do...
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A Tale Of Two Rentals.

Once upon a time there were two identical holiday rentals, rental past and rental future. These two properties stood, side by side, in a clearing in a forest. If you wanted to find these rentals you had to find your way through the forest. Many people visited the forest and some wanted a place to stay. The thing was, a “really big” giant lived in the forest and this giant...
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