Facebook Page Call-to-Action Buttons Get Big Update

We came across this and noticed a “get quote” button that could align well with vacation rental property pages… Some big changes are coming to call-to-action buttons on Facebook Pages, including new third-party and Messenger integrations, the social network announced. Facebook is also rolling out a new recommendation feature that could help more people discover your business Facebook. Here’s are three changes to Facebook and Pages that you need to know. New Facebook Call-to-Action...
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How We Increased Ecommerce Pinterest Revenue By 1042%

HOW WE INCREASED ECOMMERCE PINTEREST REVENUE BY 1042% I’m lucky to be a part of the PPC Hero Blog team here at Hanapin, because it allows me to share some of the work we do as an agency. For example, we worked with one of our clients, Readers.com, to set up Pinterest Promoted Pin campaigns as a way to expand our efforts beyond AdWords, Bing and Facebook. If you’ve never...
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Airbnb – Extracting Customer Insights With Machine Learning

In its relatively short lifetime, Airbnb has had over 100 million guests, with over 40 million of those occurring in the past year. Naturally, this exponential growth is a challenge to deal with from a customer service perspective, leading the company to deploy machine learning techniques to improve it. Avneesh Saluja is a Machine Learning Scientist at Airbnb, where he leads efforts on building a scalable machine learning infrastructure that...
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Nine Indisputable Steps To Holiday Rental Success

By Louise Brace of Rentaltonic.com Nine Indisputable Steps To Holiday Rental Success The holiday rental landscape is growing at a rapid rate. Worth in excess of $100 billion dollars, it now sits proudly amongst mainstream travel accommodation. In the US alone, over 40% travellers have stayed in holiday rental accommodation. As our industry grows, technology platforms and booking partners launch channels to streamline the work of the holiday home owner...
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Best Vacation Rental Websites And Content

Here’s an absolute monster of an article about creating the best content, great user experiences and websites that convert (and a whole heap more). I’ll warn you now that this will take you the best part of an hour to read (make sure that you make notes while you go) but that could be the best hour you’ll spend between now and the new year. You can then use your...
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VR Business – 3 of the best social media scheduling tools

  By vacation rental marketing expert, Karen Spencer Holiday Rental Business 3 of the best social media scheduling tools Social media is time drain so help manage your time by using scheduling tools. Here are my top 3 social media scheduling tools. Facebook – schedule directly into Facebook itself. Although other tools schedule to Facebook, scheduling directly is the best way to get the highest reach for each post. Plus...
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3 Copywriting Tips To Increase Engagement On Social Media

3 Copywriting Tips To Increase Engagement On Social Media You spend hours and hours deciding over what to post, finding that perfect image for the content that you have created. You share this post of yours on every social media media platform one can think of, hoping that it might increase the number of followers you have. And then, you wait. Wait for a while and then check if you...
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Does Your Vacation Rental Website Look This Good?

By Alan Egan of rentmoreweeks.com Does Your Vacation Rental Website Look This Good? When it comes to personal vacation rental websites, anything less than stella doesn’t really cut it any more. The days of second best are over. You can’t succeed in this over saturated marketplace with anything less than a first rate offering. A great vacation rental website should be the backbone of your VR business. It should be...
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Now Homeaway Want To Paint Your VR Property Blue

Now Homeaway Want To Paint Your VR Property Blue How do you feel about having your vacation rental branded by the Austin based company? In an effort to steal a march on their business rivals, Homeway, the worlds “leading” vacation rental listing company have announced that they will be launching a new marketing initiative in the new year. The “BLUE IN THE FACE” campaign wants vacation rental owners to paint...
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