Home » Archive by category "Holiday rental business" (Page 2)

VR Business – 5 Tips For Excellent Customer Service

  By vacation rental marketing expert, Karen Spencer Holiday Rental Business 5 Tips for excellent customer service Always get back to guests. Even if you can’t help them and your holiday rental is full for those dates, always respond. You never know when they may want to come to your area again. Personalise it – Use their first name if you know it and reference any personal details, for example...
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Vacation Rental Styling – Yes, Kitchenettes Matter

      By Mercedes Brennan  I think kitchenettes need to pack a huge punch. Why? Because kitchenettes are mistakenly viewed as the ugly step-sisters to their proper kitchen sisters. You typically find them in mini vacation rentals or in the rented-out portion of an otherwise owner-occupied home (think Airbnb). And often such spaces are designed as afterthoughts. Or worse, on the fly. This is a lost opportunity. Why? Because...
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VR Business – Who Wants A Full Booking Calendar?

  By vacation rental marketing expert, Karen Spencer Holiday Rental Business Who wants a full booking calendar? Me, me, me I hear you shout. But do you really? Surely what you really mean is that you want is to earn more from your holiday rental? Having a full calendar, if it’s full of low value bookings isn’t the way to do this. We can all achieve 100% occupancy and a...
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VR Business – Changeover Systems

  By vacation rental marketing expert, Karen Spencer Holiday Rental Business Changeover Systems Although changeover days happen regularly, rarely are any two the same. There’s usually some problem that you’re faced with. So you need streamlined systems in place to handle the routine, to free up time for you or your housekeeper to deal with those issues that you could not plan for. Create your own regular systems for: 1)...
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BOOST YOUR VR BUSINESS – Look After Your Email Marketing List

  By vacation rental marketing expert, Karen Spencer Holiday Rental Business Look after your email marketing list If you don’t use email marketing in your holiday rental marketing mix, then you are missing a trick. This is your chance to get in front of past and future guests, with their permission and I suggest you start building one right now! But having a list is not enough. To make it...
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Vacation Rental Styling – HOW TO MAKE A SMALL ROOM FEEL BIGGER

      By Mercedes Brennan  Struggling with a small vacation rental? Try these strategies for making a room feel bigger. Many holiday rental owners struggle with small rooms. Cottages, condos, and apartments don’t typically have large expansive rooms and they are the most common dwellings purchased for vacation rentals. So what is an owner to do? Rely on the cozy factor, cross their fingers guests won’t mind? While square...
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Holiday Rentals – Time To Reveal Yourself

  By vacation rental marketing expert, Karen Spencer Holiday Rental Business Holiday Rental Business Time to reveal yourself As a holiday home owner it’s very easy to hide behind your computer and talk consistently about your holiday home and your holiday home’s location. There’s nothing wrong with that but don’t forget the old adage that ‘people buy from people’. You have to stop hiding, come out from behind your computer...
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Vacation Rentals… The Dreaded Sun-Block Stains

Vacation Rentals… The Dreaded Sun-Block Stains It’s that time of year where the sun comes out (even here in Denmark), guests arrive, they slap on the sun block and lo and behold – They stain our towels and bedding. It happens to us all. It comes with the territory. The culprit ingredient is avobenzone. When avobenzone mixes with minerals found in the water in certain parts of the country, it...
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Homeaway “Service” Fee Starts In Europe

Homeaway “Service” Fee Starts In Europe Homeaway and it’s various companies will be introducing their so called “service” fee across Europe next month. Here’s how it will roll out… 1st week in June – Homeaway.co.uk and Ownersdirect 2nd week of June  – Abritel, Homelidays, Homeaway Austria 3rd week of June – Homelidays (Spain and Italy), Homeaway (Spain and Italy) 4th week of June – Homeaway (Portugal and Holland) 5th week...
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Holiday Rentals – Why Conversion Rates Matter

Not all websites are created equal. Some look better than others. But what’s really important is how well they work. What is conversion rate? Imagine a shop… On a nice sunny Saturday, 100 people come into the shop throughout the day. As you would expect, not everyone buys something. But 5 people do. The shop’s conversion rate would be 5%, because 5 out of 100 people bought something. That’s basically...
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