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7 Tips To Use Content Marketing And Improve SEO Ranking in 2016

Shared By Alan Egan Given the fact that 62% content marketing professionals take website traffic as a measure of their success and 39% hold the opinion that SEO ranking of their content marketing is crucial, will you still take content marketing lightly? If the above facts have prompted you to take some action to market your content seriously, then the first step to take is to master the technique of...
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Vacation Rentals – A Booking Boosting Masterclass

By Alan Egan Want more bookings? Of course you do. What if I told you that as a vacation rental owner or manager you are selling the wrong thing in the wrong way? What would you say to that? Well read on and see how you can easily double bookings… Marketing is evolving. It’s constantly morphing through technology, platforms and more modern, conceptual thinking but if you look at vacation...
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Vacation Rentals – Mad March Hares And April Fools

      By Alan Egan  As many of you know, I live on a farm and early yesterday morning I was standing on the terrace looking out over the fields watching half a dozen March Hares jumping up and down, chasing each other and running around in circles. Mad March Hares. You have to laugh. But in many ways they remind me of many vacation rental owners and managers....
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The 3 types of characters in the vacation rental business

      By Alan Egan  Vacation rental players – A cast of millions There are all sorts of characters in the vacation rental business. Owners, managers, agents. All sorts. Literally millions of them. All of these individuals fit into one of 3 basic types, each type has an over riding trait and this is reflected in their marketing persona. Where are you playing your part? Act one – Group...
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Vacation Rental Marketing Tips | Smile Please

By Alan Egan In a world of multi-media and social media it helps to be media savvy and sociable. The big players within the vacation rental listing sites are now offering space to upload more and more images. So, here’s todays tip,  add a smiling photo of yourself / yourselves, preferably outside your holiday home. The two photos above right come from wonderfulland.com one of the best bed and breakfast...
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Why Vacation Rental Bookings Are Getting Harder To Find

By Alan Egan Are you struggling for bookings? Does your calendar have more gaps in it this year than this time last year? With the huge growth of the major listings sites like Homeaway and Airbnb, their massive marketing budgets, more than a little hype and a ton of publicity across all types of media, pretty much every man woman and child on the planet thinks that the VR business...
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Vacation Rental Review Tips | Wine And Tapas

There has been a bit of chat on Linkedin this week regarding reviews (see here) so I thought that I would share another tip from our Recipies for 5 star reviews – This time it couldn’t be easier or cheaper for that matter… Here’s a simple welcome pack suitable for two adult guests that will arrive late morning / mid afternoon. It’s a simple wine and tapas pack, consisting of...
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10 Ways To Make Your Customers Fall In Love With Your Brand

We found this very helpful infographic (and wise words) on providesupport.com and wanted to share it here as it really fits with what we teach over at bookingsplus4g.com (the bookings university). Have a read, take some notes and raise your guest centric bar in order to stand out from the ever growing vacation rental crowd. [pullquote align=”full” cite=”” link=”” color=”” class=”” size=””]In a huge variety of brands offering similar products or...
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Watt if…. You want to welcome pets, but don’t want to lose your marbles doing it

By Elaine Watt Pets are part of the family. People love travelling with them, they don’t want to leave their four legged friend at home, they feel it’d be like leaving a member of the family behind! What impact does knowing that have on our holiday homes? Well, there’s a whole market of people searching for ‘pet friendly holiday lets’. View image | gettyimages.com There’s loads and loads of people...
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