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7 Tips To Use Content Marketing And Improve SEO Ranking in 2016

Shared By Alan Egan Given the fact that 62% content marketing professionals take website traffic as a measure of their success and 39% hold the opinion that SEO ranking of their content marketing is crucial, will you still take content marketing lightly? If the above facts have prompted you to take some action to market your content seriously, then the first step to take is to master the technique of...
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Vacation Rentals – A Booking Boosting Masterclass

By Alan Egan Want more bookings? Of course you do. What if I told you that as a vacation rental owner or manager you are selling the wrong thing in the wrong way? What would you say to that? Well read on and see how you can easily double bookings… Marketing is evolving. It’s constantly morphing through technology, platforms and more modern, conceptual thinking but if you look at vacation...
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Vacation Rentals – Mad March Hares And April Fools

      By Alan Egan  As many of you know, I live on a farm and early yesterday morning I was standing on the terrace looking out over the fields watching half a dozen March Hares jumping up and down, chasing each other and running around in circles. Mad March Hares. You have to laugh. But in many ways they remind me of many vacation rental owners and managers....
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The 3 types of characters in the vacation rental business

      By Alan Egan  Vacation rental players – A cast of millions There are all sorts of characters in the vacation rental business. Owners, managers, agents. All sorts. Literally millions of them. All of these individuals fit into one of 3 basic types, each type has an over riding trait and this is reflected in their marketing persona. Where are you playing your part? Act one – Group...
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Vacation Rental Marketing – Taking The S & M Out Of Social Media

I thought that we would spice up this article by talking about a bit of sadomasochism. Now as I’m sure you know S &M involves a fair amount of pain and humiliation – You could well say the same for another form of S and M – Social Media, especially Social Media marketing. So I thought that I would share a little of my pain (and humiliation) with you.
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A Tale Of Two Rentals.

Once upon a time there were two identical holiday rentals, rental past and rental future. These two properties stood, side by side, in a clearing in a forest. If you wanted to find these rentals you had to find your way through the forest. Many people visited the forest and some wanted a place to stay. The thing was, a “really big” giant lived in the forest and this giant...
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