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Oops! You Lost Me at the Pink Bedspread (Or The Anatomy of a Dead Booking)

Lately I’ve been looking for a Maine waterfront cottage to rent for a week in August. I know if I book now, I’ll have my pick of the most affordable and kick-ass gorgeous vacation houses in coastal Maine. As a guest, I know that planning ahead is key. The best properties get scooped up before you can say ‘Uncle.’ In fact, as I write this in mid-February, many of the...
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How To Win Guests and Influence Bookings

This post originally appeared as a guest post on Villa Marketers. This morning I woke up in Indio, California, in one of the most splendid vacation rentals I’ve ever booked; in fact, it might just be in the top five best ever. That’s saying a lot considering that my family has stayed in over 75 holiday homes in the last 10 years! Why? Not because it was swanky, or in...
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Vacation Rental Marketing: How to create a lead magnet to get more email signups

If you are a member of the RentalPreneurs Club (It’s free to join!), you may have already watched a video where I explain how to create a lead magnet for your vacation rental marketing campaigns. A lead magnet is a valuable piece of information, for instance an original insider’s guide about your area, whose title is so great that visitors will give away their email address in exchange for it. For...
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5 Owners and Managers reveal how they use Instagram for their Vacation Rental Business

As you may have read in previous posts, using Instagram for my vacation rentals gets me leads and eventually bookings (If you missed these posts, read about Kim Kardahsian, Instagram and me or about my Instagram tool list.) I am not the only one to use Instagram, a social media network that frequent travelers use en masse. And not just teenagers. So, our marketing manager Baron has contacted 11 experts and asked...
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Instagram for Vacation Rentals: My Resources List

What tools and techniques am I using to grow my Instagram account? This is a question I’ve been asked several times, especially after publishing this blog post: “How Kim Kardashian and Instagram Help Me Get More Bookings for My Vacation Rentals“. So, I’ve put together for you this resources list that you may find useful : My goal: To get email signups I am growing my number of Instagram followers...
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How To Buy Artificial Flowers and Plants for Vacation Rentals

Last week, I received the following question on the 1 Chic Retreat Facebook page from subscriber, Lynette Doan, and thought I’d share it with our community because it’s a great discussion topic: Hi Mercedes. What are your thoughts on artificial succulent arrangements? Would you put these or any other artificial plants or flowers in a vacation rental? The answer is, yes I do approve of artificial botanicals in vacation rentals –...
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Your Mentors and Mastermind Group

These are just some of the powerful ways a Mastermind can truly help you out achieving your goals even further, while doing it in a very rewarding, encouraging and friendly way. So my question to you is, have you ever heard of Mastermind groups? Do you belong to any? If so, how important such group is or has been in helping you be where you are today? And if you’ve...
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How To Market Your Vacation Rental to Millennials

Apps, Millennials, and How to Market Your Vacation Rental or B&B in a Wi-Fi World. Vacation Rental and Bed and Breakfast Owners are always looking for ways to attract new guests and retain customers. How do we attract the Millennial Generation? The Millennial Generation is looking for reasonable ways to do things and cheap ways as well. That’s why such websites as booking.com are popular because it’s cheap and they...
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Reaching Out to Generation X and Y as a Vacation Rental Owner

Confused about how to reach out to the younger generation? Social media got you down? Wondering what exactly an ‘app’ is and what it can do for you? Read on to find out! Advertising to the Millennial Generation or Generation Y is one thing, but advertising to the millennial about travelling is another thing. It’s different because the 21st century consumers don’t travel as often as the generation before. If anything, the...
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