Home » Articles posted by Karen Spencer (Page 3)

Holiday Rental Business Tip | 3 Easy Ways To Use Facebook Insights

  By vacation rental marketing expert, Karen Spencer Holiday Rental Business   3 Easy Ways To Use Facebook Insights From the homepage on your Facebook Business Page, click Insights along the top menu. Here are 3 ways to use the Insights data available to you: Posts – “When your fans are online” Shows by day, the time of day your fans are online. Schedule your posts to take place during...
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Holiday Rental Business Tip | Mirror Mirror On The Wall

  By vacation rental marketing expert, Karen Spencer Holiday Rental Business   Mirror, Mirror On The Wall When styling a holiday home or vacation rental I use mirrors whereever I can. Often choosing a mirror to decorate a wall space instead of artwork. Here’s why: Mirrors bounce daylight around the room and make the room appear lighter. Mirrors come in all shapes, sizes and styles so it’s easy to find...
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Holiday Rental Business Tip | 3 Top Pinterest Boards for Vacation Rental Owners

  By vacation rental marketing expert, Karen Spencer Holiday Rental Business   3 Top Pinterest Boards for Vacation Rental Owners The visual impact of Pins on Pinterest needs to be embraced by vacation rental owners. Ensure your Pinterest account includes the following boards: Promo board A board showcasing your property. With strong, emotive descriptions under each image, not just “the kitchen” but “the country style kitchen perfect for rustling up...
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Holiday Rental Business Tip | How to Welcome Winter Guests

By vacation rental marketing expert, Karen Spencer Holiday Rental Business   How to Welcome Winter Guests When welcoming guests in the darker and colder months, as owners we need to take a few extra steps to ensure their warmth and comfort: Arriving in the dark – Use motion sensor lighting to light up drive ways and front doors. If the key safe is hidden away, ensure guests know in advance...
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Holiday Rental Business Tip | The rule of 3s

By vacation rental marketing expert, Karen Spencer Holiday Rental Business   The rule of 3s I was taught the rule of 3s during my home styling training. So when it came to styling my holiday rental I followed this rule and it worked for me! The rule applies to accessories and in particular how many to use on any one surface. It can apply to 3 pieces of artwork hung...
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Holiday Rental Business Tip | What’s A Mailing List And Do I Need One?

By vacation rental marketing expert, Karen Spencer Holiday Rental Business   What’s a mailing list and do I need one? A mailing list is a list of email addresses owned by you. It’s made up of contacts, potential guests and past guests, all of whom have given you their permission to be on your list. This is what makes a mailing list so valuable – people on it are choosing...
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Holiday Rental Business Tip | The Value Of A Feedback Form

Holiday Rental Business Tip | The Value Of A Feedback Form   By vacation rental marketing expert, Karen Spencer Holiday Rental Business   The value of a feedback form The information a vacation rental owner can glean from a feedback form (or evaluation form) is gold dust! Yet few owners ask for feedback in this way. With 10-12 easy to answer questions, answered on paper, whilst guests are staying with you,...
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Holiday Rental Business Tip | Be Like A Boutique Hotel

Holiday Rental Business tip  –  Be Like A Boutique Hotel By vacation rental marketing expert, Karen Spencer Holiday Rental Business   Why would guests choose to stay in a boutique hotel? Stylish interiors? View image | gettyimages.com -Attention to detail such as robes and fluffy slippers? Personal touches such as fizz on arrival? View image | gettyimages.com You too should offer these in your vacation rental. So a stay with you...
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Holiday Rental Business Tips | Your 3 key chances to impress

Holiday Rental Business –Your 3 key chances to impress   By vacation rental marketing expert, Karen Spencer Holiday Rental Business   Your 3 key chances to impress Chance number 1 – Your website Your website is your vacation rental’s window onto the world. Impress guests with large professional photographs, keep your availability calendar up to date and explain how fantastic a vacation with you would make them feel. Chance number...
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Holiday Rental Business Tips | Create A Focal Point

  Holiday Rental Business – Create A Focal Point By vacation rental marketing expert, Karen Spencer Create A Focal Point When it comes to styling and presenting your holiday rental you need to think about focal points. A focal point is “a central point of attention or interest” and is a technique used by interior designers and stylists when creating schemes. A focal point can be a fireplace, a patio...
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