Home » Articles posted by Karen Spencer (Page 2)

BOOST YOUR BUSINESS – Get More Bookings With My Little Styling Tweaks

  By vacation rental marketing expert, Karen Spencer Holiday Rental Business BOOST YOUR BUSINESS – Get More Bookings With My Little Styling Tweaks Do you want to be shown the secrets to creating swoon worthy spaces?  Secrets at the heart of interior design, some of which won’t cost you a single penny. Do you know that having a beautifully presented holiday home will make you stand out from the competition,...
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Get your holiday rental photo-ready

  By vacation rental marketing expert, Karen Spencer Holiday Rental Business Get you holiday rental photo-ready 1 Clean everything The camera never lies and that dust under the sofa will show up! 2 Dont mislead What guests see in the photo needs to be for their use. For example it’s unfair and misleading to show a flat screen tv in the shot, because it looks good, when it’ll be replaced...
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3 Great Questions To Ask On Your Facebook Page To Get Engagement

  By vacation rental marketing expert, Karen Spencer Holiday Rental Business Holiday Rental Business Facebook Questions Here are 3 great questions to ask on your Facebook page to get engagement: “What would you do if…. ” ie you’re asking for advice. People love to give advice and to help others “What have you achieved this week? Share your good news” Give your page likers a chance to talk about themselves...
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4 Signs That You’re Running Your Holiday Rental As A Business And Not A Hobby

  By vacation rental marketing expert, Karen Spencer Holiday Rental Business Holiday Rental Business 4 Signs That You’re Running Your Holiday Rental As A Business And Not A Hobby You’re running your holiday rental as a business if: you have set yourself income targets you know specifically who your target market is you have streamlined systems for logging, tracking bookings and analysing your data you have your own website that...
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Holiday Rental Business | Owner Basics

  By vacation rental marketing expert, Karen Spencer Holiday Rental Business Holiday Rental Business Owner Basics What are the basics traits that you need to be a successful holiday home owner? I’d say: a passion for the local area and a desire to share just how fabulous it is with your guests a people focussed approach where you care about your guests and you care that they have a quality...
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Holiday Rental Business | 3 steps to successful SEO

  By vacation rental marketing expert, Karen Spencer Holiday Rental Business Holiday Rental Business 3 steps to successful SEO There is no single formula to SEO (search engine optimisation) success and to getting onto page 1 of Google. But here are 3 steps you can take to ensure your vacation rental website’s best possilbe ranking: Website – a well built website that is fast to load, designed for your visitors...
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Holiday Rental Business | What does “extra touches” really mean?

  By vacation rental marketing expert, Karen Spencer Holiday Rental Business   Holiday Rental Business What does “extra touches” really mean? The phrase “extra touches” is often used to describe what a vacation rental provides. But what does it mean? To me it means: not just providing but personalising the welcome hamper for each set of guests not just providing a starter stock of logs, toilet roll, coffee etc but...
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Holiday Rental Business | Copywriting for Social Media

  By vacation rental marketing expert, Karen Spencer Holiday Rental Business   Holiday Rental Business Copywriting for Social Media Once you have new content, such as a blog post, it’s important you share it as widely as possible. The answer to the question “can I put the same content onto each social media platform?” is yes. But you will need to adapt and vary the copy so it fits better...
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Holiday Rental Business | Tips for keeping teenagers happy on holiday

  By vacation rental marketing expert, Karen Spencer Holiday Rental Business   Holiday Rental Business Tips for keeping teenagers happy on holiday As a mum of two teenagers, I know what a holiday home needs to provide to accommodate a family with teenagers. Been there bought the t-shirt! Here’s some food for thought… Technology – strong reliable wifi, spare chargers, a docking station, a games console. Just as if they...
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Holiday Rental Business | Listing Sites – Love ’em or Loath ’em?

  By vacation rental marketing expert, Karen Spencer Holiday Rental Business Listing Sites – Love ’em or Loath ’em? The importance of handling your own bookings via your own website and not via an agency or a listing site cannot be underestimated in my opinion. I was reminded of this after my latest booking came via AirBnB but the same frustrations arise on other large listing sites too. Namely: the...
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