Home » Articles posted by Karen Spencer

VR Business – Rocking Facebook Live

 [su_divider top=”no” style=”dotted” divider_color=”#fa692b” size=”2″] By vacation rental marketing expert, Karen Spencer Holiday Rental Business[su_divider top=”no” style=”dotted” divider_color=”#fa692b” size=”2″] Rocking Facebook Live For a regular post of Facebook reach can be as low as 2%. One way to get more eyes on your post is to do a Facebook Live. Here’s how to rock a Facebook Live: 1) Don’t be scared – go for it! Pretend you’re talking to one...
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VR Business – 3 of the best social media scheduling tools

 [su_divider top=”no” style=”dotted” divider_color=”#fa692b” size=”2″] By vacation rental marketing expert, Karen Spencer Holiday Rental Business[su_divider top=”no” style=”dotted” divider_color=”#fa692b” size=”2″] 3 of the best social media scheduling tools Social media is time drain so help manage your time by using scheduling tools. Here are my top 3 social media scheduling tools. Facebook – schedule directly into Facebook itself. Although other tools schedule to Facebook, scheduling directly is the best way to...
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VR Business – What’s your mindset?

 [su_divider top=”no” style=”dotted” divider_color=”#fa692b” size=”2″] By vacation rental marketing expert, Karen Spencer Holiday Rental Business[su_divider top=”no” style=”dotted” divider_color=”#fa692b” size=”2″] What’s your mindset? Holiday home owner mindset is you; more specifically your way of thinking, your opinion, your attitudes, your beliefs, your goals, your dreams. It’s what drives you and therefore what drives the success of your holiday rental business. To make your holiday rental a success you need to develop:...
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VR Business – 3 Ways to advertise your holiday rental for free

 [su_divider top=”no” style=”dotted” divider_color=”#fa692b” size=”2″] By vacation rental marketing expert, Karen Spencer Holiday Rental Business[su_divider top=”no” style=”dotted” divider_color=”#fa692b” size=”2″] 3 Ways to advertise your holiday rental for free 1) Social Media To get results from social media you need to show up regularly. You don’t have to be on every social media platform going (there’s far too many). Instead choose 2-3 to do well. Be persistent and the results will...
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VR Business – Competition. What Competition?

 [su_divider top=”no” style=”dotted” divider_color=”#fa692b” size=”2″] By vacation rental marketing expert, Karen Spencer Holiday Rental Business[su_divider top=”no” style=”dotted” divider_color=”#fa692b” size=”2″] Competition. What Competition? Constantly spending time and energy comparing yourself to the “competition” serves no purpose. In fact it can have a negative effect on your holiday rental business. We’ve all experienced it – that familiar sinking feeling that drains you of energy and side tracks you, wasting valuable business building...
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VR Business – 5 Tips For Excellent Customer Service

 [su_divider top=”no” style=”dotted” divider_color=”#fa692b” size=”2″] By vacation rental marketing expert, Karen Spencer Holiday Rental Business[su_divider top=”no” style=”dotted” divider_color=”#fa692b” size=”2″] 5 Tips for excellent customer service Always get back to guests. Even if you can’t help them and your holiday rental is full for those dates, always respond. You never know when they may want to come to your area again. Personalise it – Use their first name if you know...
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VR Business – Who Wants A Full Booking Calendar?

 [su_divider top=”no” style=”dotted” divider_color=”#fa692b” size=”2″] By vacation rental marketing expert, Karen Spencer Holiday Rental Business[su_divider top=”no” style=”dotted” divider_color=”#fa692b” size=”2″] Who wants a full booking calendar? Me, me, me I hear you shout. But do you really? Surely what you really mean is that you want is to earn more from your holiday rental? Having a full calendar, if it’s full of low value bookings isn’t the way to do this....
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VR Business – Changeover Systems

 [su_divider top=”no” style=”dotted” divider_color=”#fa692b” size=”2″] By vacation rental marketing expert, Karen Spencer Holiday Rental Business[su_divider top=”no” style=”dotted” divider_color=”#fa692b” size=”2″] Changeover Systems Although changeover days happen regularly, rarely are any two the same. There’s usually some problem that you’re faced with. So you need streamlined systems in place to handle the routine, to free up time for you or your housekeeper to deal with those issues that you could not plan...
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BOOST YOUR VR BUSINESS – Look After Your Email Marketing List

 [su_divider top=”no” style=”dotted” divider_color=”#fa692b” size=”2″] By vacation rental marketing expert, Karen Spencer Holiday Rental Business[su_divider top=”no” style=”dotted” divider_color=”#fa692b” size=”2″] Look after your email marketing list If you don’t use email marketing in your holiday rental marketing mix, then you are missing a trick. This is your chance to get in front of past and future guests, with their permission and I suggest you start building one right now! But having...
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Holiday Rentals – Time To Reveal Yourself

 [su_divider top=”no” style=”dotted” divider_color=”#fa692b” size=”2″] By vacation rental marketing expert, Karen Spencer Holiday Rental Business[su_divider top=”no” style=”dotted” divider_color=”#fa692b” size=”2″] Holiday Rental Business Time to reveal yourself As a holiday home owner it’s very easy to hide behind your computer and talk consistently about your holiday home and your holiday home’s location. There’s nothing wrong with that but don’t forget the old adage that ‘people buy from people’. You have to...
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