Home » Articles posted by Alan Egan

Vacation Soup – What’s cooking?

#vacationsoup What’s cooking, update. I just wanted to thank the 100’s of you that have signed up for free websites and free plugins. I also wanted to let you know that the new free website and video course will roll out next week. We will start with 10 owners (just to check that everything is working as it should) and invite everyone else the following week. You can see a...
Continue reading »

The Future Of Vacation Rental Marketing

I’ve just spent a great weekend at the Vacation Rental World Summit in Florence. I was fortunate enough to be asked to present a session on ‘the future of vacation rental marketing’. Here is a video version of my presentation which is a prequel to more videos and links that I will be sharing throughout the coming weeks. Destination marketing is here – Listing site interdependence is coming. Please take...
Continue reading »

Everything That You Ever Wanted To Know About Airbnb But Were Afraid To Ask

Everything That You Every Wanted To Know About Airbnb But Were Afraid To Ask We came across this very interesting thread on Reddit where an Airbnb case manager was answering questions anonymously. There are a huge amount of questions and answers here but the insight is quite fascinating (case manager’s notes are in blue). I am a case manager with Airbnb, go ahead and ask me anything, even if you...
Continue reading »

People are starting to realise that Airbnb aren’t what they say they are.

People are starting to realise that Airbnb aren’t what they say they are. We came across this story on Buzzfeed and thought that we would share it here. We’ve have been saying for as long as we can remember that Airbnb is misleading people with it’s core messages. This company isn’t about a sharing economy, it’s all about Airbnb’s economy. 11% of every transaction. It certainly isn’t about living like...
Continue reading »

Marketing Tips – 5 PR Goals for Your Vacation Rental

5 PR Goals for Your Vacation Rental Generating publicity for a vacation rental business is a goal that most vacation rental owners and managers would agree that they would have. But, how do you go about actually achieving this?  PR is a skilled profession usually left in the hands of professionals, however there are certain actions that you can take that can make your vacation rental business a little more...
Continue reading »

Laughable Best Match Video From HomeAway

Laughable Best Match Video From HomeAway In my opinion this sort of sums up Homeaway  – A badly made video – badly trying to be funny (why?) – A multi billion dollar company, a five dollar video (oh look, Bob’s in the photocopier room, that’s just hilarious). Anyway, this video is meant to explain best match to owners and managers. Bob walks us through the 7 points of best match...
Continue reading »

With Trips, AirBnB sets out its grandest plan yet

Image copyrightGETTY IMAGESImage captionBrian Chesky’s AirBnB has more than three million locations listed so far What started as literally an air bed on the floor in Brian Chesky’s apartment has blossomed into a service that has more than three million locations listed around the world. AirBnB, the site that lets you rent out your spare rooms, or indeed your entire home, to tourists, is one of Silicon Valley’s brightest start-ups...
Continue reading »

HOW TO BOOST YOUR INSTAGRAM ENGAGEMENT

HOW TO BOOST YOUR INSTAGRAM ENGAGEMENT Instagram is pretty darn hot right now. It’s growth throughout this year has been nothing short of astronomical; and that certainly hasn’t gone unnoticed by marketers. But growth, while a key signifier for the importance of a network as a marketing channel, does not necessarily make exposure any easier. On the contrary, with such an abundance of content brands have to compete for Instagram...
Continue reading »

MailChimp for Vacation Rental Owners: Beginner’s Guide

MailChimp for Vacation Rental Owners: Beginner’s Guide Great article by our friend Jess Ashworth of Lodgify Though some people will try and convince you email marketing is a dying art, it still remains one of the most successful forms of online marketing when looking at ROI (return on investment). For vacation rental owners, email marketing can be the key to convincing previous guests to return to your home, or the...
Continue reading »

The Coming Airbnb Stock Debut — What Investors Need to Know

The Coming Airbnb Stock Debut — What Investors Need to Know Airbnb is now the fourth most valuable startup in the world, behind Uber. An IPO is very likely in the not-so-distant future, and it could be one of the biggest debuts in years. IMAGE SOURCE: AIRBNB Airbnb, the lodging and lifestyle service company that started in 2008, has been making a lot of headlines lately. This increasing interest is...
Continue reading »