Home » Articles posted by Alan Egan

Marketing Tips – 5 PR Goals for Your Vacation Rental

5 PR Goals for Your Vacation Rental Generating publicity for a vacation rental business is a goal that most vacation rental owners and managers would agree that they would have. But, how do you go about actually achieving this?  PR is a skilled profession usually left in the hands of professionals, however there are certain actions that you can take that can make your vacation rental business a little more...
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Laughable Best Match Video From HomeAway

Laughable Best Match Video From HomeAway In my opinion this sort of sums up Homeaway  – A badly made video – badly trying to be funny (why?) – A multi billion dollar company, a five dollar video (oh look, Bob’s in the photocopier room, that’s just hilarious). Anyway, this video is meant to explain best match to owners and managers. Bob walks us through the 7 points of best match...
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With Trips, AirBnB sets out its grandest plan yet

Image copyrightGETTY IMAGESImage captionBrian Chesky’s AirBnB has more than three million locations listed so far What started as literally an air bed on the floor in Brian Chesky’s apartment has blossomed into a service that has more than three million locations listed around the world. AirBnB, the site that lets you rent out your spare rooms, or indeed your entire home, to tourists, is one of Silicon Valley’s brightest start-ups...
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HOW TO BOOST YOUR INSTAGRAM ENGAGEMENT

HOW TO BOOST YOUR INSTAGRAM ENGAGEMENT Instagram is pretty darn hot right now. It’s growth throughout this year has been nothing short of astronomical; and that certainly hasn’t gone unnoticed by marketers. But growth, while a key signifier for the importance of a network as a marketing channel, does not necessarily make exposure any easier. On the contrary, with such an abundance of content brands have to compete for Instagram...
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MailChimp for Vacation Rental Owners: Beginner’s Guide

MailChimp for Vacation Rental Owners: Beginner’s Guide Great article by our friend Jess Ashworth of Lodgify Though some people will try and convince you email marketing is a dying art, it still remains one of the most successful forms of online marketing when looking at ROI (return on investment). For vacation rental owners, email marketing can be the key to convincing previous guests to return to your home, or the...
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The Coming Airbnb Stock Debut — What Investors Need to Know

The Coming Airbnb Stock Debut — What Investors Need to Know Airbnb is now the fourth most valuable startup in the world, behind Uber. An IPO is very likely in the not-so-distant future, and it could be one of the biggest debuts in years. IMAGE SOURCE: AIRBNB Airbnb, the lodging and lifestyle service company that started in 2008, has been making a lot of headlines lately. This increasing interest is...
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Off To The Vacation Rental World Summit

We are off to Barcelona for The Vacation Rental World Summit that is taking place this coming weekend. We are leaving today so that we can get re-accustomed to tapas and sangria before the event. A sort of food and drink equivalent of altitude training 🙂 Joking apart, we are really looking forward to meeting up with friends, colleagues, readers and clients, it’s going to be a fab weekend. Hope you...
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Facebook Page Call-to-Action Buttons Get Big Update

We came across this and noticed a “get quote” button that could align well with vacation rental property pages… Some big changes are coming to call-to-action buttons on Facebook Pages, including new third-party and Messenger integrations, the social network announced. Facebook is also rolling out a new recommendation feature that could help more people discover your business Facebook. Here’s are three changes to Facebook and Pages that you need to know. New Facebook Call-to-Action...
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How We Increased Ecommerce Pinterest Revenue By 1042%

HOW WE INCREASED ECOMMERCE PINTEREST REVENUE BY 1042% I’m lucky to be a part of the PPC Hero Blog team here at Hanapin, because it allows me to share some of the work we do as an agency. For example, we worked with one of our clients, Readers.com, to set up Pinterest Promoted Pin campaigns as a way to expand our efforts beyond AdWords, Bing and Facebook. If you’ve never...
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Airbnb – Extracting Customer Insights With Machine Learning

In its relatively short lifetime, Airbnb has had over 100 million guests, with over 40 million of those occurring in the past year. Naturally, this exponential growth is a challenge to deal with from a customer service perspective, leading the company to deploy machine learning techniques to improve it. Avneesh Saluja is a Machine Learning Scientist at Airbnb, where he leads efforts on building a scalable machine learning infrastructure that...
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