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VR Business - Who Wants A Full Booking Calendar? 

Vacation rental marketing expert Karen SpencerBy vacation rental marketing expert, Karen Spencer

Holiday Rental Business

Who wants a full booking calendar?

Me, me, me I hear you shout. But do you really?
Surely what you really mean is that you want is to earn more from your holiday rental? Having a full calendar, if it’s full of low value bookings isn’t the way to do this.

We can all achieve 100% occupancy and a full booking calendar if we charged peanuts per week, but where’s the profit in that? And profit per booking should be the focus.

To do this you can’t just increase your prices (unless you have been undercharging) so you have to change your offering. Invest in some styling so your holiday home stands out online, add some garden swings, install wifi, add more personal touches, do what it takes to take your holiday rental to the next level, worthy of charging more per booking. Think of these changes as short term investment now for long term gains.

And then you’re ready for a full booking calendar!

Posted by Karen Spencer of http://thebusinessofholidayrental.com/

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