Home » Homeaway » Now Homeaway Want To Use YOUR Personal Facebook Posts

By Alan Egan

 

Oh my word.

Homeaway now want access to YOUR Facebook posts (and in fact any social media posts on any platform) – and they want the right to use those posts in any way that they see fit!

While looking through Homeaway’s new terms and conditions I came across a section entitled “Social Media or Third-Party Websites.” (see section 10 of https://www.homeaway.com/info/about-us/legal/terms-conditions

If the Site offers a tool or service that allows us to access or use any profile or other information about you that you have provided to Facebook or another third-party website (each a “Social Media Site”) and you decide to use such tool or service, you acknowledge and agree that:

The information or content that is a part of your Social Media Site profile, which you have designated as “public” (or a similar designation) (with such information or content and referred to herein as “Social Media Content”), may be accessed and used by us in connection with the Site.

There’s more to this clause but the bottom line is that…

[pullquote align=”full” cite=”” link=”” color=”” class=”” size=””]You may have guests (not necessarily from Homeaway) that shared photos of themselves on vacation at your property and these photos could well end up on Homeaway.[/pullquote] [pullquote align=”full” cite=”” link=”” color=”” class=”” size=””]A guest may have left a review on another site and if you share it on Facebook, Twitter, Pinterest (or anywhere else) Homeaway can use that post to promote their site.[/pullquote] [pullquote align=”full” cite=”” link=”” color=”” class=”” size=””]You may be creating social marketing posts to promote your property and location through social media and Homeaway will have the right to use your own marketing material to bolster their business.[/pullquote] [pullquote align=”full” cite=”” link=”” color=”” class=”” size=””] Mr Sharples, it’s one thing dictating how owners that use your compony do business – That’s business. But it’s entirely another thing when you start poking your nose into peoples private lives and then using that information for profit.  [/pullquote]
It doesn’t stop there either…

You don’t even necessarily need to be on Homeaway for this to happen,

Another clause (1) states…

“Members” may also include property owners or managers who originally advertised their properties on another website and their listings have been redistributed on the Site.

Mr Sharples, I’m fully aware that privacy has generally been eroded with the use of the internet and that a lot of personal data is in the public domain but what if I add a clause into the terms of using this site so that it enables me to share the personal social posts of Homeaway employees that view these posts.

Would that be ethically right? Would you be happy with that?

I think not.

The bottom line here is that doing business with Homeaway has gone way past any sort of business partnership and owners and managers that continue to “accept” these “rules” are giving up far more than they are receiving.

Vacation rental marketing guy Alan Egan

Alan Egan is teaching owners and managers how to market their vacation rental homes in new and dynamic ways with the creation of destination based websites and the innovative use of social media.
Owners that he’s working with are having outstanding results.

 See what he’s up to and join other owners that are taking the responsibility for their own marketing athttp://bookingsplus4g.com

Are you using Homeaway or VRBO? What are your feelings on this?

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