Home » Blogging » The 5 biggest reasons why most vacation rental bloggers will fail in 2016

Vacation rental marketing guy Alan Egan  By Alan Egan

Do you have a VR blog?Are you planning on starting one?

 Here I have outlined the main reasons where VR owners go wrong.

1. Blogging for the wrong reason

I read a lot of articles that tell VR owners that they should be blogging because it will bring them traffic to their site.

Well that may be true but that’s not the reason to blog and if you blog for traffic you will fail.

If you don’t understand the principles behind what you are doing you are destined to fall at the first hurdle.

You need to blog for your guests. Potential guests and fee paying guests.

Your posts need to be,

  • Informative
  • Engaging
  • Entertaining
  • Eye-catching – Especially eye-catching

[pullquote align=”full” cite=”” link=”” color=”” class=”” size=””]Don’t blog for you – Nothing connected to success in the vacation rental business is to do with you.[/pullquote]

Every single thing that you do should be focused toward the guest – and blogging is no exception.

2. Blogging for SEO

Ha. This is laughable. How many times have I read that people should blog for better search engine optimisation and ranking? I’ve read articles about keyword use and density. I’ve read about word count. I’ve read advice piled on advice.

But I’ve never seen a search engine book a vacation.

Once again it comes down to good content that potential guests find helpful and or entertaining.

I would rather have an article rank badly that readers found useful and engaging than an article that ranked well that no one liked.

One again, write for people. If you do that regularly the SEO will fall into place automatically. Don’t try and force it.

3. Your posts are too long

Oh boy, does this come up a lot. Only last week I saw more articles along the lines of –  If you are blogging then ‘The longer the blog post the better’.

When it comes to VR blogging success this is untrue.

The trouble starts when you get people in this business that share general marketing advice without thinking about context.

If you are teaching / discussing something then long articles are best. You can’t teach something in a sentence or paragraph. That’s why this is a medium to long post. You, as the reader, are prepared to spend some time reading the post because you, hopefully, will learn something.

But potential guests are busy people. They don’t have time to read your 800 word post on the 10 best beaches in your area. That article won’t be read. You are wasting your time if you write long posts like that.

Instead, write 10 x 80 word articles in a series of posts – Our favourite beaches in xxxx – No. 1 (add a wonderful image of course) and summarise the what, where, when and why. Job done.

These mini posts are far better suited to our busy smartphone wielding clientele that are on the move.

Mini posts are also much more likely to be shared across social media and best of all, they are easier to write.

4. Not writing often enough or consistently enough.

This problem is somewhat due to the fact that most VR blog posts are too long. If you are writing long, say 800 word, posts you aren’t in a position to write too many of these too often.

Most owners that maintain a blog work on a monthly or weekly posting schedule (if they have a schedule at all).

Whatever you do you should do it consistently so I strongly suggest that you create a posting calendar and rigidly stick to it. Readers like consistency so posting on an ad hoc basis will cost you readers.

If you adopt the ‘little and often’ approach you can post 5 days a week (80 word / one paragraph articles).

You can write all 5 posts at one sitting just as you would a longer article. Just post these daily. This in itself will bring you more readers and followers (which is the whole point of blogging).

5. A lack of syndication

I’ve said it before and I will say it again and again.

VR marketing is a numbers game.

There is no point in doing anything if no one is watching.

Once again there is a lot of misinformation on this subject. People think that a VR blog should reside on a VR website.

Well good luck with that.

Social media is the most popular activity on the internet. 2 BILLION people are being digitally social every day. People read, like, plus, tweet, pin, share and comment on anything and everything and unless you distribute your content across social you won’t be seen by any of them. You HAVE to be in it to win it.

So post your snippets of information to your website but be sure to syndicate them to Facebook, Twitter, Google Plus and Pinterest too.

This will bring you the exposure that you need to succeed. As I said, it’s a numbers game. The more places that your articles appear in the more likely they are to be seen. It’s as simple as that.

The takeaway

The vacation rental marketing takeaway

Write short ‘bite size’ posts that will help tell potential guests about your location and what there is to see and do there. Write / post a little and often. Be consistent. Engage with people that interact with your posts.

In writing this post it occurred to me that I hardly ever use the term blogging. Blogging means so many things to so many people that it in itself doesn’t really mean anything in particular.

I tend to use the phrase ‘social marketing’ but even that isn’t that helpful.

Just aim to be informative. You don’t need to put a name to it, you are just sharing your local knowledge with people. Some of these people may become future guests, some may be actual guests, some may be past guests. The vast majority of your readers won’t ever stay at your property or even visit the area but that doesn’t mean that they won’t enjoy your posts.

If you follow the above advice you will do well.  

[pullquote align=”full” cite=”” link=”” color=”” class=”” size=””]Write it and they will read.[/pullquote]

If you want to take your blogging to the next level come and join other likeminded owners that have taken my social marketing course. Many of these owners are fully booked, they are less dependent on listing sites and they have all built big followings across social media.

For more details visit http://bookingsplus4g.com/course/social-media-marketing-for-vacation-rental-owners/

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