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Vacation rental marketing guy Alan Egan  By Alan Egan

Listings V Properties – What are the real numbers?

Homeaway – Are 63% Of Listings Duplicates?

Here’s a question or two for the people at Homeaway.

I live on a small island in the Baltic sea. It’s called Bornholm, it’s part of Denmark.

If I go onto Homeaway.com and search Bornholm I’m presented with a list of 878 properties.
That seems about right.

But if I search in Google for ‘holiday on Bornholm’ and I click on the Homeaway link I’m presented with a list of 1,381 properties.

[pullquote align=”full” cite=”” link=”” color=”” class=”” size=””]So where do these extra 503 properties come from?[/pullquote]

That is after all a 63% increase.

So what’s going on? Is this a result of pay per booking, where agents are raising prices and flooding the listing for increased exposure without the burden of paying for subscriptions?

Is this how you got to over a million listings? As opposed to a million properties.

Homeaway – Please explain this inconsistency

I only noticed this as I’m on a small island so this sort of thing stands out like a sore thumb but if these percentages reflect across the globe then that’s quite shocking.

[pullquote align=”full” cite=”” link=”” color=”” class=”” size=””]I hope that Expedia have done their due diligence because they may well think that they have a lot more properties to rent than they actually do.[/pullquote]

 

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