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Vacation rental marketing guy Alan Egan  By Alan Egan

I was looking at Homeaway’s website the other day when I happened to notice something very strange.

This 3 minute video shows what I saw far better than I can describe.

All I have to say is that this is costing you bookings. Simple as that.

I can only describe this as one of the strangest marketing strategies (if you can call it that) that I have come across in a long time.

 

So, you pay to advertise on Homeaway, people looking for a vacation visit the site, Homeaway then send those same people away to other sites that you don’t advertise on! Who thought that was a good idea?

 

Some of the sites that you get sent to aren’t even vacation based. That’s remarkable isn’t it?

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Are you advertising on Homeaway? What are your thoughts on this?

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