Home » Holiday let photography » Tinder for Vacation Rentals

By Kevin Riedel

Vacation rental marketing expert Kevin Riedel

Love at first sight – A vacation rental love story.

Have you heard of Tinder?

If you haven’t, it’s a dating app with over 50 million monthly active monthly users and an estimated $1.3 billion (USD) valuation.

Here’s how it works: you create a Tinder profile based on your Facebook profile. Tinder then finds suitable matches (based on age, geography, interests, etc.) and serves up photographs of them to you.

All you get is a first name, a photograph, and a very short bio. Nothing more…

You look at the photos and decide whether or not you find your matches attractive and tell the app by swiping right for approval and swiping left for disapproval.

After doing this, you are immediately served a new photo of your next match.

If any of the people you find attractive also find YOU attractive, you are allowed to message that person.

I’ve seen users of this app view and rate dozens of matches in a matter of 60 seconds.

On the surface, it all seems kind of shallow. But the founders of the company thought that “…no matter who you are, you feel more comfortable approaching somebody if you know they want you to approach them.” They believe that a “double opt-in” system could be created to potentially alleviate that stress.

So what does all of this have to do with your vacation rental?

It shows the highly visual nature of the world we live in.  

Tinder users are 18-34 year-olds who are your very-soon-to-be target market  (if not already there) and this is the way they approach dating.

So chances are, they will approach looking for vacation rentals in the a similar, highly-visual, split-second judgement kind of way.

If they’ve zeroed in on an area to vacation (let’s say it’s Martha’s Vineyard) they will do a search on Homeaway, Airbnb, or whatever…  and be served a series of results.

Just like with their Tinder matches, they will very quickly scan through their “matches” and decide which ones appeal to them.

That said, the photos of your property better impress them.

What more can be said about vacation rental photography? I think we all know how vital great photos are. But I can tell you… the majority of the photos I see out there are not-so-good.

WHY?

I suppose it’s a reflection of real life. We all know how important diet and exercise is. But most people (in the US at least!) are out of shape, with a staggering ? of the population being obese.

OK, losing weight and moving to a healthy lifestyle can be difficult. It takes time, dedication, lifestyle change, etc.

But getting photos of your property that (literally) stop traffic is easy. It will require an investment, but it will pay off. Your property will appeal to this quickly growing  audience who are making  decisions based on quick visual appeal.

So make your properties photos stunning. If you don’t, you might get a swipe left and lose out on bookings.

 

For the best vacation rental photography advice on the net, check out our VR photography guides here