Home » Uncategorized » Vacation Rental – Turning Low Season Into High Season

As it’s that time of the year when owners start trying to sell low season weeks we thought that we would reshare this article from our archives. Hope you find it useful…

Vacation rental marketing is like most things in life, the more effort that you put into it the more you get out of it.

This article looks at making a little effort, putting in a little time and increasing your chances of turning a little bit of low season into a little bit of high season.

Ok, firstly, let’s talk seasons – A very quick overview.

High season.

Now, let’s be frank, any fool should be able to sell weeks in high season, there is after all higher demand, higher temperatures or higher chances of snow (if you own a ski lodge), that’s why it’s called high season. The schools are on holiday so this is the only time that families can go on vacation together.
High demand – High prices – High season

Mid season.

With good marketing, pricing, etc, you can fill up all or part of your calendar for mid season too.
Groups of adults without children are able to take advantage of lower than high season pricing and still expect good weather. For example, the weather may well be too hot to spend hours on the golf course in high season but is perfect for playing golf in mid season.
Mid demand – Mid prices – Mid season

Low season.

First of all there is a lot of it.
Up to 26 weeks of it in fact (depending where your holiday property is located), and it’s much harder to rent.
Not as many people fancy a holiday due to colder, maybe wetter, weather. People just prefer to holiday around the warmer times of year.
Low demand – Low prices – Low season

Many owners just resign themselves to receiving few, if any, bookings within the low season.
Most don’t even make an effort.

Now here’s my take on low season, I would spend well over half of my time trying to sell these weeks.
I see it as a challenge.
I see sold weeks in low season as a bonus. The income from these weeks can easily add up (sell all 26 weeks and it REALLY ADDS UP) and that income can cover the year round costs of the pool cleaner, the gardener and / or the general maintenance of the property.
So I would strongly advise that you spend as much time as possible turning as many low season weeks into high season weeks as you can.
There are a surprising number of ways in which to do this, and I will be covering more of them in future articles, but here I will be looking at christmas and new year.
In fact this article is looking at christmas and new year 2016 and beyond.
I know, at the time of publication, we haven’t even got christmas 2015 out of the way – but bear with me.

Now you could say that christmas and new year are high season already, and to some degree you would be right, the schools have broken up, nearly all adults are off work and it’s more of a family time than any other time of year.
But, christmas and new year are only high season weeks if you actually get bookings for those weeks – So here is a little trick that you can employ to increase your chances of filling those weeks in future.
See yesterdays post for this tip https://plus.google.com/100281377456020299580/posts/P5dgSMGmmwA
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