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Vacation Rental Reviews – Part 4 – Captions


This week we continue our look at reviewing your VR listings adverts by looking at the photo caption section of your ad’s.

For those that missed parts 1, 2 or 3 of this series you can catch up with those articles here,

#vacationrental Review Pt1 Overview
#vacationrental Review Pt2 Attention Grabbing Headlines
#vacationrental Review Pt 3
Photos

Anyway, let’s talk captions.

More owners go wrong here than in any other area of their adverts.


What’s the point? 1010, that’s the point…


As you are well aware, the saying goes,
            A picture paints a thousand words.

Well that’s all well and good, but in my book,
A picture with a meaningful caption paints 1010 words.

And those extra 10 words convey extra information and that information informs web visitors and,

INFORMED WEB VISITORS BOOK!


What most people do = (what not to do).


If I had a dollar for every bedroom photo in the listings that has the caption “Bedroom”  (no s**t Sherlock, even a three year old can work that out) I would be making as much money as Homeaway and VRBO put together.

But this is not about what I may be earning, this is about what you, as a vacation rental owner, could be earning and take it from me, you could be gaining more bookings if you apply some thought to adding smart captions.

The point I’m making here is that stating the obvious with captions like “Bedroom”, “Living room” and “Pool” brings nothing to the party, in fact you may as well not even have a caption at all.


You can use around 80 characters… So do so!


You can use around 80 characters (including spaces), or about 12 words, so “Bedroom” or “Lounge” are just not carrying their marketing weight.

Be more colourful

Here are a handful of examples to highlight where I’m coming from;

Lounge photo – Caption = Bring your laptop and enjoy free wi-fi (38)

Lounge photo – Caption = Sit back and relax – premium cable package (42)

These are two very good examples as they highlight things that you cannot see in the photos, namely, wi-fi and cable TV. Sure you could read the descriptive text and find these mentioned but why not get these extra selling points across early by way of the photo caption?

Bedroom photo – Caption = Air conditioned twin with Ralph Lauren Bedding (47)

Bedroom photo – Caption = Guest Rm – Queen Size Bed, Desk/Dresser, Private Balcony, Large Closet & En-suite (80)

Once again, these 2 captions add to the information conveyed by the photo. You can’t see the air con and both carry additional information.

Bathroom photo – Caption = Guest Bathroom, Tub, Shower & Toilet w/Comfy Towels, Hair Dryer, Shampoo, etc. (76)

Kitchen photo – Caption = Fully-equipped kitchen with high end appliances (47)

Kitchen photo – Caption = Large counter top island-snack, work, play games (49)

Dining room photo – Caption = Seating for 6 with gorgeous stoneware and wine glasses, perfect for dining in! (77)

Pool photo – Caption = Go on-dive in – Private pool Tropical surroundings (50)

Deck photo – Caption = Fire up the barbecue, open a bottle of wine and it’s aloha al fresco (68)

Use all of the space provided.
The photo captions are another bit of real estate in your ad where you can potentially sell a prospective renter on your home. You’re paying for the space, so why not use it?
When writing your captions do not use all capital letters.


Here’s the vacation rental review takeaway


vacation rental review takeaway
Success with vacation rental marketing lays in the detail. Pay attention to detail across the board and you will maximize your bookings.
Adding meaningful captions may seem a small step to take but as less than 10% of owners put any thought into this area it’s easy to forge ahead of the crowd.
  1. Pimp your captions.
  2. Take your word count to the MAX.
  3. For inspiration, research captions that others are using.
  4. Convey “extras” that can’t be seen in the photo’s.
  5. Use words like cozy, romantic, private, etc.
  6. Highlight your major selling points.

What do you do?


Are your captions meaningful?
What’s the best caption that you’ve come up with?

I would like to hear your views and I would love to see some examples.
Use the comments section at the bottom of the page to share your thoughts and examples.

 


Need more help?


I hope that you found this article on better vacation rental photo captions useful.
I have also written a number of guides that teach, in an easy to follow, pictorial way, how to make a great impression.

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Did you know…

  • 81% of travelers find user reviews important
  • 49% of travelers won’t book a property without reviews
  • 53% of reviews are written by women… and women give a 10% higher rating than men when they do write a review!
  • Potential guests can now search properties by the number of reviews that they have?
  • Properties with the most reviews appear at the top of the listings!

Gaining great customer vacation rental reviews has nothing to do with the type of property that you own, it is all to do with customer service and customer care and this guide shows you how to leverage both care and service in order to get the best reviews.

The guide is set out like a cookery book and each recipe details the ingredients, and cooking instructions, covering all options from the guests pre-arrival to welcoming tactics, including client entertainments through to their departure and everywhere in between.

If you want to get on the 5 star review bandwagon and start driving more bookings toward your vacation rental home then this is the guide for you. The guide is in PDF format so download and read straight from your screen, now.


 

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yours,