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#Vacationrental Review Pt3 – 24 Ways To Get More Bookings


Lets get more bookings


This week we continue our look at reviewing your VR listings adverts by looking at the photo section of your adverts.

For those that missed parts 1 and 2 of this series you can catch up with those articles here,

#vacationrental Review Pt1
#vacationrental Review Pt2

Anyway, let’s talk photos.

If you are advertising with Homeaway or VRBO there are 24 sure fire ways to get more bookings


The plain facts


It's a no brainer

I’m going to keep it short and sweet this week because this really is a no brainer.

The more photos that you show = The more page views that you get = The more booking that you will receive.

It really is that simple. Report after report shows this to be true.

Both Homeaway and VRBO now allow owners to display up to 24 images of what they have to offer. Flipkey go further and allow an unlimited number of photos to be shown!


Inform potential guests and instill confidence.


There are numerous surveys, reports and infographics online that show, when it comes to showing vacation rental photographs, it really is a matter of “the more the merrier”. Photographs engage web visitors more than text does. They convey information. The more a potential guest learns about your property and it surrounding area the more confident they become,

Informed, confident, web visitors book holidays.


So, what should you show?


Homeaway portfolio breakdown

Here’s a good starting point.

Now obviously differing properties will have a differing breakdown of images. You will need to mix and match your groups of photos to highlight your best aspects but as a starting point I would mix it up a little like this.

Half a dozen exterior shots….

  • One of which is your leading image.
  • one of which shows the facade.
  • Some poolside shots (if you have a pool).
  • At least one outdoor dining shot. (Presuming that you have an outdoor table and chairs)
  • Some photos of the view.
  • Some garden shots if you have a garden.

 

 Half a dozen or more indoor shots…

  • One of the living area.
  • One of the kitchen.
  • One of the dining area.
  • One of each bedroom.
  • One of a games room.
  • NB. There is no need to show the bathrooms unless you are struggling to make up the 24 images.

 

2 to 4 atmospheric or detail shots…

  • Close up photos showing details that make your property unique.
  • These can be indoor, outdoor or both.
  • See here or here for more inspiration on this subject.

 

2 to 4 images showing local attractions

  • If your house is located near, for example, Disney, show a photo of Disney (this reinforces the fact in the mind of the visitor).
  • Maybe show a local golf course. People play golf when on holiday.
  • A famous historic site.
  • NB. Visit your local tourist office for more ideas.

1 of the owner/s…

  • By showing a photo of yourselves, preferably smiling in front of the property, potential guests can put a face to the name when emailing, etc.
  • This helps instill confidence and put them at ease.

A floor plan…

  • Not many owners show floor plans, so it’s an easy way to stand out from the crowd and convey extra info.

Other…

  • I have a couple of other ideas that will set you apart and I will cover these in the coming weeks.

 


Putting it all together


Use the numbers and general mix above as a starting point. If you have a one bedroom apartment you will need to show more detail photos and more images depicting local points of interest. If you have a 5 bedroom villa with pool, spa, fire pit and tennis court, you will have to juggle the mix accordingly.

 


Here’s the vacation rental review takeaway


vacation rental review takeaway
As I said at the beginning, short and sweet,

If you are showing less than 24 images you are not getting as many booking as you could be! You are losing out on revenue!

Increase you online portfolio to 24 photos and you will get more bookings.

How simple is that?


What do you do?


How many photos are you showing?
What sort of mix (exterior, interior, detail, etc) makes up the numbers?

I would like to hear your views and I would love to see some examples.
Use the comments section at the bottom of the page to share your thoughts and examples.

 


Need more help?


I hope that you found this article on reviewing your vacation rental photos useful
I have also written a number of guides that teach, in an easy to follow, pictorial way, how to make a great impression.

Get great guest reviews week in week out

Click here to learn more and download

Did you know…

  • 81% of travelers find user reviews important
  • 49% of travelers won’t book a property without reviews
  • 53% of reviews are written by women… and women give a 10% higher rating than men when they do write a review!
  • Potential guests can now search properties by the number of reviews that they have?
  • Properties with the most reviews appear at the top of the listings!

Gaining great customer vacation rental reviews has nothing to do with the type of property that you own, it is all to do with customer service and customer care and this guide shows you how to leverage both care and service in order to get the best reviews.

The guide is set out like a cookery book and each recipe details the ingredients, and cooking instructions, covering all options from the guests pre-arrival to welcoming tactics, including client entertainments through to their departure and everywhere in between.

If you want to get on the 5 star review bandwagon and start driving more bookings toward your vacation rental home then this is the guide for you. The guide is in PDF format so download and read straight from your screen, now.


 

If you found this information useful you may like to follow rentmoreweeks.com at one of the places below, that way you won’t miss out on other articles on #vacationrental reviews, made for owners just like you.
yours,