Home » Featured » Vacation Rental Marketing – Nailing More Bookings With Pinterest – Part two

Vacation Rental Marketing – Informing Web Visitors

Hello again,

Today i’m looking at Pinterest again as some vacation rental owners wrote to me asking me to expand on my initial post Raising interest with Pinterest
If you haven’t read that post then nip over there first, before you read this, to get an idea of what Pinterest is all about.

Here’s todays thinking – Information rules

Have you ever been on holiday in the area where you live?

Of course not. 
It wouldn’t feel like a holiday for a start. 
Where could you explore? 
You already know the area, inside out, you know everything that it has to offer, what there is to see and do.
You are already an expert in this area – The area where your holiday home is located – Your area.

Here’s the point…

Just because a web visitor is thinking about a holiday in your area does not mean that they know anything about the area or what the area has to offer. That’s where you come in, you are the expert and it’s your job to show them. 
Never presume that the client knows anything about the area.
In fact – Presume that the client knows nothing about the area!

That’s where Pinterest comes in.

You may not know this, but I live on a boat and at the moment I’m in St Nevis, a small island in the Caribbean, not far from Antigua. 
For this example i’d like you to imagine that I own a vacation rental on the island. I’m going to create a board with Pinterest in order to educate you (my potential guests) about St Nevis. 
This would work just as well for a loft in New York or a ski Chalet in the Alps or a condo in Orlando, anywhere in fact.

So, i’m going to head over to a search engine, bing in this case, and do a search for “St Nevis”, then I click “images” to do an image search.

I will start by selecting and then “pinning” an image of a large scale map of the Caribbean, that will show people where the island is located. Next I select a nice photo of the island, taken from a distance – I pin this too. Then I select and pin a detail map, then some photos of the main town, maybe one of the national flag, the town quay, some local fishing boats, a couple of stunning beach shots, some palm trees and some of the small wooden houses that are so typical of the island.
I’m trying to build or paint a picture of St Nevis. 
This “picture” will inform potential guests (you in this case) of what Nevis is like and has to offer, it gives them a more rounded picture than, maybe, they had prior to seeing the board.
This is conveying information, pictorial information – which is the easiest information to absorb – and when presented alongside and in conjunction with “my St Nevis vacation rental” details it can only boost conversions.

Here’s part of the resulting board.

making vacation rental marketing material with Pinterest

You can click on the image to review the actual board on Pinterest.
The resulting url is https://pinterest.com/rentmore/st-nevis/
If you are clever and give this a little thought you could have a url something like www.pinterest.com/yourvacationrental/thesurroundingarea
I have only linked to smallish images as I don’t have the fastest internet connection here on the boat and I would recommend that you link to large images.
I could have, and would have given a real life example, added quite a few more images and more descriptive text but wanted to show what could be achieved in under an hour.
Anyway i’m sure that you get the point. I have created a picture, or “painted” an image, of St Nevis. Even if you had never heard of the island before reading this, you now have an impression of what Nevis is like.
That’s the idea here.

Here is the vacation rental marketing takeaway

I have produced “Killer marketing material” in under an hour. 
It’s informative, nice to look at, easy to make (and link to) and you don’t need to know a thing about computer code. 
And it’s free!
How good is that? 
All in under an hour – Most people I know spend more than an hour a day on Facebook and that doesn’t bring in bookings like this will, and that resulting pin-board will work it’s magic for years.
Also this material helps me stand out from the crowd, see our  vacation-rental-owners-should-be-selling-dreams article for more on this, and you too need to stand out from the over populated, competitive, vacation rental crowd because that’s what kills the competition and nails bookings.

So start nailing more bookings with Pinterest

I have quite a few ideas on how you canuse Pinterest to further enhance your vacation rental marketing material and thus get more bookings and I plan on posting these ideas in the coming weeks.

Are you using Pinterest? 

If you aren’t using it yet then maybe you should head over to http://pinterest.com and apply for an invite.
If you are already pinning then share your boards here in the comments section.
I would love to see your work.

I hope that you found this article useful
I have also written a number of guides that teach, in an easy to follow, pictorial way, how to make a great impression.

Vacation rental marketing makeover guideThe first of these is THE MARKETING MAKEOVER GUIDE and this 35 page guide covers how to make and take better photos. It’s packed with common sense advice, reveals professional tricks of the trade, shows real life makeover examples and comes with easy to follow check-lists.
All in all, it’s a great place to start on the road to more bookings.

Vacation rental marketing - creating a portfolioThose that purchase The Marketing Makeover Guide also receive, free of charge, our CREATING A PORTFOLIO GUIDE as a bonus and this guide looks at how to build a portfolio of 15 to 20 images, even if you only own a one bedrom appartment. Once again this guide comes with lots of examples and easy to follow check-lists.

If you found this information useful you may like to follow rentmoreweeks.com at one of the places below, that way you won’t miss out on other articles on vacation rental marketing, made for owners just like you.

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14 thoughts on “Vacation Rental Marketing – Nailing More Bookings With Pinterest – Part two

  1. Woah! I’m really digging the template/theme of this site. It’s simple, yet effective. A lot of times it’s difficult to get that “perfect balance” between superb usability and appearance. I must say that you’ve done a great job with this. Also, the blog loads very fast for me on Internet explorer. Outstanding Blog!

    1. alanrent says:

      Thanks for the feedback Branson

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    1. alanrent says:

      Hello San Diego,
      Thank you for your positive feedback, I find it very encouraging to hear comments like this. Have you made any Pinterest boards for your vacation rental marketing? I willl be posting more on using Pinterest tomorrow. Please let me know if you have any questions.

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    1. alanrent says:

      Thanks Lorinda

  5. ExamsKing says:

    This is a good subject to talk about. Generally when I come across these sort of things I like to post them on Digg. This article probably won’t do well with that crowd. I will be sure to submit something else though.HP0-S26

    1. alanrent says:

      Thanks for taking the time to comment and thanks for reposting

  6. really good things here, just thanks

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    1. alanrent says:

      Hi, thanks for that, im always updating the site so stay tuned. thanks again

  8. very good post, i certainly love this web site, keep on it

  9. Eric says:

    This is an awesome post, Alan! I couldn’t agree more about the importance of Pinterest for vacation rental owners and we are really pushing our homeowners to get involved in social media, more specifically Pinterest.

    We’re even taking it one step further and announcing a Pinterest contest next week with some awesome prizes!

    Check out what we have going on at http://pinterest.com/rentini

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